website Archive

Market Your Real Estate Business Like It’s 2016

By Ryan Fitzgerald This isn’t 1999, so why are you still marketing like it is? There are two methods to market your real estate business online: chase or attract. You can either chase your online leads or attract them....
January 5, 2016

Work Your Website, Not Your Nerves

By Lee Davenport Approximately 65 percent of REALTORS® report having a website for at least five years but only 2 percent of their business come from those sites, according to the National Association of REALTORS® 2015 Member Profile. Yet...
September 14, 2015

Pinterest Marketing Part 4: Blog Content

By Charlie Allred We have all heard the statistic that 90 percent of all home searches start online. So how do we capture this online business? My answer to this question is always: “You need a blog; your website...
October 20, 2014

Keep it Relevant in Content Marketing

By Brandon Doyle Content marketing is all about creating original content that the reader values. A lot of people go wrong by copying and pasting another person’s works, or just regurgitating what someone else has already said. It is...

NAR/Realtor.com® Agreement Part 1: Displaying Unlisted New Homes & New Home Communities

By Sam DeBord The National Association of REALTORS® recently voted to approve updates to its operating agreement with realtor.com® and allow more flexibility for the Web site.  There has been a wide range of reactions from REALTORS®. This blog...
August 12, 2013

The Last About Me Page You Will Have to Fill Out

By Stefanie Hahn I hope that your SocialBios is the last About Me page you will have to complete now that REALTOR.com and SocialBios have fully launched the Hyper-Social(TM) Agent Profile Pages and Hyper-Social(TM) Agent Recommendations. Presented at the...

Ugly Website Syndrome

By Ryan Gervais Do you suffer from ugly website syndrome?  Does your website have a twin? If you answered yes to either question, it is time to “get real,” as Dr. Phil would say, and develop a better brand...

How to Handle Negative Blog Comments

By Brooke Wolford I recently received a really negative comment on one of my YPN Lounge posts. When I first received word of the comment, I was really taken aback. It seemed as if the person who commented had...
April 16, 2012

2012 Check In: What Have You Crossed Off This Year’s To-Do List?

By Stefanie Hahn In this video, I discuss six technologies to tackle in 2012.  What have you already crossed off your technology to-do list?  What do you still need to focus on this year?  We are already one quarter...
April 3, 2012

Maximizing Your Website’s ROI

By Ryan Gervais The first thing almost every new REALTOR® is told when they get in the business is to get a website. New agents usually ask their broker or fellow agents where to go to fulfill this seemingly...
March 28, 2012