website Archive

YPN Awarded Funds to Extend Reach

Newly-formed or relaunched state and local YPN groups are about to get a little help from their NAR friends. The National Association of REALTORS® Board of Directors gave final approval on a proposal put forth by the YPN Advisory...
May 31, 2017

Giving Prospects Information They Can Use

By Anita Clark People visit your website for one of two reasons: 1. They might be looking for an agent. If that is the case, they are already half sold. As long as your website looks professional, shows you...
April 10, 2017

How to Use Co-Promote in Your Real Estate Marketing

By Anita Clark Building a website, posting content, then hoping consumers find you online is a bit like putting a sign in a yard, performing no marketing, and hoping a bunch of potential buyers stop by or call for...
March 8, 2017

Why Real Estate Websites Need Community Pages

By Kyle Hiscock It’s 2016 and almost every real estate website is equipped with an IDX feed which provides the viewer with information on MLS property listings that are currently for sale.  This is certainly a great feature that...
June 3, 2016

Become a Local Real Estate Expert Online

By Ryan Fitzgerald One of the best things you can do for your real estate business is to become the local expert online. It starts with content creation for your blog or website. To attract local buyers or sellers...

Market Your Real Estate Business Like It’s 2016

By Ryan Fitzgerald This isn’t 1999, so why are you still marketing like it is? There are two methods to market your real estate business online: chase or attract. You can either chase your online leads or attract them....

Work Your Website, Not Your Nerves

By Lee Davenport Approximately 65 percent of REALTORS® report having a website for at least five years but only 2 percent of their business come from those sites, according to the National Association of REALTORS® 2015 Member Profile. Yet...

Pinterest Marketing Part 4: Blog Content

By Charlie Allred We have all heard the statistic that 90 percent of all home searches start online. So how do we capture this online business? My answer to this question is always: “You need a blog; your website...

Keep it Relevant in Content Marketing

By Brandon Doyle Content marketing is all about creating original content that the reader values. A lot of people go wrong by copying and pasting another person’s works, or just regurgitating what someone else has already said. It is...

NAR/Realtor.com® Agreement Part 1: Displaying Unlisted New Homes & New Home Communities

By Sam DeBord The National Association of REALTORS® recently voted to approve updates to its operating agreement with realtor.com® and allow more flexibility for the Web site.  There has been a wide range of reactions from REALTORS®. This blog...
August 12, 2013