By Melissa Dittmann Tracey, REALTOR® Magazine
Herman Chan wants you to free yourself in your videos. Stop having the delivery of a “dial tone” and show some personality, Chan told a crowd at a session sponsored by the California Association of REALTORS® Young Professionals Network on Tuesday during the CAR Expo in Anaheim, Calif.
Chan, an associate broker with Better Homes & Gardens Mason Mcduffie, mixes humor, wit, and a whole lot of personality in his video blogs, dubbed “Habitat for Hermanity,” which pokes fun at the real estate industry.
Chan’s unique twist on vlogging has garnered him a lot of attention since starting the webisodes earlier this year; he has 11,000 followers on Twitter and Facebook waiting to see what he’ll sound-off about next. He’s also appeared as a host on HGTV’s “House Hunters” and “My House is Worth What?”
“I’m not pushing my listings,” Chan said about his videos. “I’m just being myself on camera.” Admittedly, he said the tone of the videos might be a turnoff to some, but he didn’t want to just play it safe with his videos and be like everyone else. He wanted to be memorable and create a brand. After all, buyers and sellers can get information on real estate anywhere online, Chan said, so why should they pick you to represent them? How are you going to make yourself standout in the crowd? Continue reading »
By Jeremy Williams
Are you looking for a new way to drive traffic and generate leads? Are you working with a marketing budget that has been scaled back? What if I told you that you could do this for free with the exception of owning a computer, simple video building software and a YouTube account? While reading this blog post, feel free to reference my YouTube channel http://www.youtube.com/williams4yourhome as an example.
For my business, I use Microsoft Movie Maker software to build my videos. With this software you can import both video and still photos. Microsoft Movie Maker also gives you the ability to add slides, including both title and credits. For the most part I used still pictures in my video and essentially create a slideshow. Using Microsoft Movie Maker, you also have the ability to add music to the video and transitions. Once the video/slideshow is built, the newest version of Microsoft Movie Maker has a button to submit the video to your YouTube site. Of course you will need to have your account established with YouTube prior to this step.
Once your file has been submitted to YouTube, you will want to edit the video by adding keywords to the title, a description including the keywords you used for the title, and tags that reflect both the keywords used in the title and the description. Using this keyword method will help your video be found in the search engines by potential customers. Continue reading »
Check out the interviews from YPN’s “Reception on the Rooftop” at San Diego’s Hotel Solamar during the NAR Annual Conference and Expo, Nov. 13, 2009.
Don’t forget to mark your calendars for the next Annual Conference in New Orleans, Nov. 5-8. 2010!