Stefanie Hahn
By Stefanie Hahn
Learn to embrace online agent ranking and review sites by staying informed and engaged. It’s all about reputation management, and this tutorial will give you a few tips on getting started.
Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Malvern, Pa. Visit her Web site: www.StefanieHahn.com.
Jennifer A. Klein
By Jennifer Klein
Follow these two rules during any negotiation and you’ll find success!
Jennifer Klein is a REALTOR® in Northern California who is experienced in short sales, investments, and property management. Connect with Jen at RosevilleAndRocklin.com, JenKlein.com, and @JenKleinSac.
Subhi J. Gharbieh
By Subhi J. Gharbieh
It is very obvious that the Internet has drastically changed the way we do business as REALTORS®. According to the 2010 NAR Profile of Home Buyers and Sellers, 99 percent of buyers started their home search online.
With that said, all the media that we display online can have a great say in whether a buyer will call you about viewing a listing, or not.
I recently shot my first video tour on a listing I have here in Dallas, and let me say: It was quite an experience. I learned many things that I wish I would have known before I was actually in front of a camera.
Here are 5 tips to help you shoot a successful video tour:
- Plan ahead. Make sure the weather is great on the day you record your video. You want it to be clear that you are a REALTOR® touring your listing, not a weatherman/woman out in the middle of a thunderstorm.
- Make sure the property will show well in a video. Staging the home if it is vacant will do wonders. Make sure the home is landscaped, neat, and tidy. You don’t want your viewers to catch any dirty socks on the floor while your showing the master bedroom!
- Mentally walk through the house and take notes on what you are going to say before the camera is rolling. It will make you sound a lot more professional, and people will notice it. Consult with your client. Ask them why they bought their home. Why they chose to live in the specific area. Talk about nearby parks, lakes, shopping, etc. Market the lifestyle of living in that specific area. Don’t just wing it!
- Have the video professionally edited. If you cannot do that, download a video editing software and do it yourself. There are many simple video editing programs available online and are fairly easy to use.
- Last but not least, BRAND YOURSELF! There is no point in producing a video tour if your viewers are not going to know who made the video, and who to contact to view the home if they are interested! Start a YouTube Channel and post your videos. There are also many other sites that can help you syndicate your video to the world.
Subhi J. Gharbieh is the broker owner of Gharbieh & Associates in Dallas. Connect with him at www.Gharbieh.com or on Twitter @subhig.
Stefanie Hahn
By Stefanie Hahn
No more blogging excuses! Tumblr is a simple, easy-to-use platform that is perfect for everyone, from blogging beginners to multimedia aficionados. “One click to posting happiness,” is what I like to call it. This tutorial will walk you through the ins and outs of posting on Tumblr with a dashboard overview to get you started. Don’t forget to visit www.tumblr.com.
Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Malvern, Pa. Visit her Web site: www.StefanieHahn.com.
Jared James
By Jared James
All goals really have nothing to do with money or other things. Think about it. Are you really after a bunch of pieces of paper with dead people on them? No. Everyone of us is after a feeling whether it be power, security, influence or whatever. Take a moment and watch the video below and then reassess why do you want what you want?
PS. Do I look completely exhausted in this video? I literally flew in just before recording this after being on the road for almost 3 weeks. I promise to be more spruced up on my next vlog! 
Jared James is the CEO and founder of Jared James Enterprises (JJE) and travels around North America speaking to and coaching REALTORS®. Connect with Jared at www.jaredjamestoday.com, on facebook.com/jaredjamestoday, or follow him on Twitter @jaredjamestoday.
Dave Robison
By Dave Robison
Ever had that friend that whenever your phone rang, you looked at the caller ID and cringed? You simply subconsciously wanted to call them your friend because at one time they were, but for some reason they crossed the line into a category that none of us dare say to their face that they are now apart of. It’s the “What are they selling now?” category. Many REALTORS® are in that category, especially during the downturn as they have jumped to selling their clients other products, cell phones, or even pyramid schemes.
For me, I hated getting calls from that friend. For that reason I built my company so that I didn’t have to beg for business. I could focus on being a friend instead of a beggar.
How am I getting referrals without asking for referrals? I’m having fun and growing a tribe.
First: Facebook has stats on fan pages and I can see how effective I’m being. I can tell if my tribe is growing and can gauge interaction with people. If likes are growing and interaction and comments are growing my referrals will grow as well. Secret weapon to getting referrals without asking is my fan page
Second: The blogging of house listings and market conditions are dead. Blogging is all about interacting. We started a theme called “Dig it or Ditch it” where we post a picture of a room inside a house. Comments soared. Add a contest where people ‘”share the post” on their profile and our likes grew too. We now are reaching our friends’ friends. On one of these posts we received 19 new fans who were friends with our friends. We didn’t have to call our friends and beg them for business and we gained access to 19 of their friends without throwing a house warming party or sending out postcards. We just posted a pic of a room in a house. Continue reading »
Stefanie Hahn
By Stefanie Hahn
What are QR codes? How can they work for my business? This video tutorial offers tips and suggestions for utilizing this hot new marketing tool.
Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Malvern, Pa. Visit her Web site: www.StefanieHahn.com.
Rob Reuter
By Rob Reuter, YPN Manager
Starting this month, Kodak and YPN will begin a unique year-long sponsorship with high hopes of continuing this relationship into the future. Along with the traditional sponsorship perks, Kodak will be holding quarterly contests where you can win some of their hot new products. There will all so be a “Powered by Kodak” feature in the YPN newsletter that will cover various topics. Finally, I had a chance to interview the Kodak team on what they hope to accomplish with this sponsorship this year:
Kodak seems to really have focused quite a bit on real estate this year even in a down market. Why the focus this year?
Kodak Team: The challenges that a down market brings means that for a REALTOR® it is more important than ever to do a great job marketing and to save money at the same time. Kodak is committed to helping real estate professionals do just that. We are proud to offer real estate professionals great tools for their business at great prices, something that is hard to find these days.
Young professional real estate agents represent a small population of the entire REALTOR® family. Is there a reason you want specifically to get in front of this group?
Kodak Team: YPN represents the future of real estate, and we want to be a part of that future. As a technology company we want to be connected with the people most likely to adopt our products first, and young professionals tend to be early adopters. Your members are on the cutting edge of technology, and REALTORS® of all ages look to YPNers to see the latest tools for real estate in action. Also, we learn a lot about new and creative ways to use our products from groups like YPN.
When discussing the possible sponsorship of YPN nationally, you wanted to take a more creative approach. Can you expand on that a little and tell us why you think this is a better approach versus a more traditional sponsorship? Continue reading »
Jonathan Osman
By Jonathan Osman
Will the handwritten note ever be replaced? I think that a personalized video message can do the trick. Here are a few tips, tricks, and examples of what not to do when sending a personalized message to a client.
Software mentioned: Eyejot and Oovoo.
Jonathan Osman is a broker and team leader of the Charlotte House Hunter Group with Keller Williams Realty in Charlotte, N.C. Connect with Jonathan via Facebook, Linkedin, Twitter or his Web site CharlotteHouseHunter.com.
By Allison Fitch-Markham, Marketing Director, NAR Conventions Division
10. Face it, you’re just not going to be able to sample fried catfish, shrimp po’boys and sautéed alligator at home.
9. Your childhood dream was to meet Mary Lou Retton and you took out your mum’s favorite vase when you tried to vault the coffee table.
8. If you win, you’ll be famous. Certainly not as famous as Regis Philbin but maybe more famous than Rogers Healy.
7. You can brag about your trip after you learn how to create your own blog at WordPress Camp.
6. You’ll be one step closer to attending the YPN Networking Reception (special note: winning the contest does not guarantee entry to the YPN Networking Reception – you’ll still have to bribe Rob Reuter for that).
5. You know the words to Earth, Wind & Fire’s “September” – and can prove it. Continue reading »
Recent Comments