Drew Burks

By Drew Burks

Video Marketing Attracts More Clients!

With more than 2 billion videos viewed on YouTube each day, it’s obvious that video is HOT!  So why aren’t more real estate pros using video marketing to attract quality home buyers & sellers to their business?

Most REALTORS® tell me that they don’t know where to start or how to create content, so I decided to write a short post to help those who are struggling to move past this obstacle.

1. Client Testimonials – think about it!  How cool to have past clients on video telling the world what a great REALTOR® you are and how much they enjoyed working with you.  I can already hear the objections … “my clients aren’t comfortable doing this or being on camera“.  I understand, not everyone will be … BUT a few will be happy to do so.
2. Home Buying Tips – record a series of short videos to educate home buyers to important / helpful tips when buying a home.  A brainstorm ideas to get you going:  explain why they need to be pre-approved.
3. Home Selling Tips – record a series of short videos to educate home sellers to the important / helpful tips when selling a home.  A few brainstorm ideas to get you going:  importance of staging a home, packing up clutter/personal items and removing from the house before putting on the market, establishing the best price, etc… Continue reading »