value Archive

Conference Recap: Brimming With Ideas

By John Blom During the four days I spent in San Diego attending the REALTORS® Conference & Expo, I sat in on classes, attended committee meetings, heard forum presentations on emerging technology, and met a wide range of really...
November 24, 2015

Justify Your Existence

By Sam DeBord Changes in technology are creating questions about the future roles of real estate associations, MLSs, and brokerages. As a result, REALTOR® association leaders have been increasingly focused on defining our value to members. A good friend...
November 9, 2015

Always Be Delivering Magic

By Alyssa Hellman In real estate, agents are constantly trying to find new ways to standout in their market. Will this gadget make me look techie? Will that car magnet attract business? Should I advertise on this portal or...

3 Real Estate Cliches That Stunt Growth

By Sam DeBord We love to give advice as real estate professionals, and often that advice is to our professional associates. Over time, we accumulate catchy sayings that are supposed to sum up and answer other agents’ questions in...

Give Them What They Can’t Google

By Melissa Krchnak For years I’ve been harping about highly suggesting agents give consumers “what they can’t Google.” That is, after all, where our value lies. Once upon a time, consumers needed a REALTOR® to tell them everything about a home. Now, they...

Valuable or Worthless? The Choice is Yours

By Sammer Mudawar Let’s face it, in the eyes of the consumer, especially the internet shopper, all real estate agents are the same. In fact, they don’t even know why you get paid since they find properties on the...

Finding Value in Your Business

By Melissa Krchnak We often get asked, “What’s the return on investment on this or that?” And most times, we can quantify our answer. Although if it’s about Facebook, we might respond the way Gary Vaynerchuk would: “What’s the...

Hot Times in The O.C. – YPN in Anaheim

By Kelly Quigley, REALTOR® Magazine – Video By Erica Christoffer, REALTOR® Magazine With a guest list of 500 career-driven REALTORS® and their friends, the networking scene was hot and the dance floor even hotter Friday night at the exclusive...

The Voice Within

By James Dunn Having been in the business for the last six years has been quite an experience. Beginning as a temp and working my way up to being a full-fledged REALTOR® is something I take much pride in...
June 29, 2011

Don’t Ever Discount Your Value

By Chris Nichols About a week ago, I had a young couple looking to buy their very first home come interview me. I was quite impressed they were actually doing an in-depth interview to find the right agent to...