transactions Archive

Understanding Client Psychology, Managing Expectations, and Communicating Effectively

By Sammer Mudawar Buying and selling residential real estate is one of the most emotional transactions consumers conduct. Understanding client psychology, managing expectations, and using effective communication are the three most valuable skills that a real estate professional needs...

Is Your Customer Service This Good?

By Dave Robison My brokerage had one crazy month a few months ago.  We had five buyers who failed to perform on a contract and lost their earnest money.  Now in Utah, getting the buyer’s earnest money is supposed...

If You Fail, It’s Not the Market’s Fault!

By Jared James As many of you know, I make my living as a speaker/trainer and have had the opportunity to speak to tens of thousands of REALTORS® and entrepreneurs over the last 12 months. My job is not...

Why I Love Being on the Buyer’s Side in a Short Sale

By TG Gallaudet Wait…I’m totally lying. Is there anything more painful? It’s no mystery that short sales can be really tough because of all the variables involved: * Unclear timelines from the bank. * Undisclosed liens. * Back HOA...

What’s the Magic Bullet to Create More Transactions this Spring?

By Jared James Spring is the time when more people will be making a decision about who to use as their REALTOR® than at any other time of the year. So is there a magic bullet to create more...

Learning to Let Go of Assumptions

By Chris Nichols Assumptions — we all make them. But have you ever stopped and thought about the dangers involved in making even just simple assumptions? Wikipedia states, “In logic an assumption is a proposition that is taken for granted, as...
February 18, 2011

Know Your Role as a REALTOR®

By Toby Boyce The couple slid through the front door, their faces painted with obvious pain and anguish over having to go through this all over again – and after talking to them, it became very obvious why. This...
February 10, 2011

Keeping Up With The Joneses

By Heather Soldonia It’s the secret that’s driving every client — social comparison. The Social Comparison Theory explains how individuals evaluate their own opinions and desires by comparing themselves to others in either an upward or downward direction. An...

Real Estate is ‘Easy Money’

By Jonathan Osman Step 1: Find a buyer. In my market, the unemployment rate is 11.1 percent and the under-employment rate is around 16-20 percent. While a few years ago, one could conceivably purchase a house without a job;...

Saving My Business, My Community, and Our Industry

By Jonathan Osman If you ever want to start a heated discussion among agents in my area, ask them their opinion of short sales.  What will pour forth is the most draw-dropping tales of sheer lunacy; always ending with...