Stefanie Hahn
By Stefanie Hahn
The letter X hasn’t fared too well in the dot-com era. Once the mark of secret pirate treasures and “sign here if you would please” contracts, it has been relegated to second-class status ever since Microsoft introduced Windows95 as the letter you looked for when you want to make things go away.
Facebook also selected the X as the “go away” letter. If you are using Facebook for business, this X can be really, really bad.
If you have never seen the X on Facebook, it hides in the upper right corner of every post made by your friends (and the pages you like). You don’t see it unless you hover over the post – it is pretty stealthy.
When you click the X on any Facebook post the system automatically presents you with a few different options:
Hide this post
Hide all from [USER]
Hide all from [APPLICATION] *if it was posted from a third party site like YouTube
I can tell you from personal experience that making the decision between the first two is very hard sometimes. I can think of a few occasions where I clicked the X thinking I was going to just hide a post – and then made a split-second decision to just hide the user instead. If this happens to you, the best social media strategy in the world won’t get you very far.
So why do I hide users? Continue reading »
Stefanie Hahn
By Stefanie Hahn
I have a new favorite. I think you will love it too. Evernote is more than just a tool for note-taking. Evernote is a cloud productivity tool where I can write, save, tag, share and sync my notes. I started using Evernote on my iPad, then installed it on my laptop and grabbed the app for my Android. A note I start on my iPad can be edited on my Android and finished on my laptop. Seamless. Truly. Awesome.
There are 4 ways to take a note:
1. Write it out
2. Record your voice
3. Take a photo note
4. Grab a Web clip
Writing (or typing) is the most common way I take a note. I use Evernote to start most of my blog posts now. Even a video post requires a bit of planning, so starting here makes sense. This works like a charm if you are taking notes in a meeting or class too! Taking notes while hammering out a deal over the phone? Write them in Evernote. Even email them to the other agent.
I use the voice record notes when I’m in my car, which is all the time. These are perfect for recording ideas, things to remember, and to-do lists. Continue reading »
Stefanie Hahn
By Stefanie Hahn
Learn to embrace online agent ranking and review sites by staying informed and engaged. It’s all about reputation management, and this tutorial will give you a few tips on getting started.
Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Malvern, Pa. Visit her Web site: www.StefanieHahn.com.
Stefanie Hahn
By Stefanie Hahn
This video outlines the pros and cons of the iPad and covers the basics that all real estate practitioners should consider before they make their purchase.
Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Malvern, Pa. Visit her Web site: www.StefanieHahn.com.
Stefanie Hahn
By Stefanie Hahn
At the recent REtechSouth conference in Atlanta I had the chance to see Robert Hahn of 7DS Associates speak on a subject he titled, “A Time for Greatness.” This presentation was geared to association execs and REALTORS® who are leaders within their organizations – a group well represented in the RETSO crowd. Since YPN has given me the opportunity to be a leader in my own state I felt compelled to attend and scribbled mad notes throughout the two-part session.
Let me say two things right away…
1.) Rob and I are not related.
2.) This is my interpretation of the presentation based solely on my notes. If you want a deeper look, read Rob’s post-event blog post or talk to him directly – he likes to engage with others in this field.
The first thing I noticed is that Rob has little hope for our generation if things don’t change – not fatalistic, but just not hopeful. The other thing I noticed is that Rob is really smart. Combine those two things (little hope and big brains) and I knew this was something that had to be shared and something we could work on.
Rather than focus on the industry issues many of us already know exist (and during his talk he covered all the favorites including low industry standards, high turn-over rates, and public perception) I think we should use Rob’s talk as a clarion call to think about possible solutions. That is what I have chosen to do. I know others are too – in fact many associations are already considering new directions – but in this case perhaps doing it from a YPN perspective makes sense.
One of the first suggestions Rob made was to reform governance within the REALTOR® associations. Perhaps organizations don’t need all these people to make decisions. This one hits close to home, of course, since I just managed to earn a seat on my state board of directors. I must agree with Rob though that many associations should consider whether longer terms are necessary (after all, just how much can you accomplish knowing you have just 365 days to get it done) and should give more thought to whether direct elections are the way to go. Certainly from a YPN perspective, knowing you can “be a part of the process” from the outset may encourage more direct involvement. Continue reading »
Stefanie Hahn
By Stefanie Hahn
No more blogging excuses! Tumblr is a simple, easy-to-use platform that is perfect for everyone, from blogging beginners to multimedia aficionados. “One click to posting happiness,” is what I like to call it. This tutorial will walk you through the ins and outs of posting on Tumblr with a dashboard overview to get you started. Don’t forget to visit www.tumblr.com.
Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Malvern, Pa. Visit her Web site: www.StefanieHahn.com.
Stefanie Hahn
By Stefanie Hahn
Just like chocolate and peanut butter, being social and Facebook go hand-in-hand. But are you really being social through your Facebook business page? This tutorial video will give you tips and advice for getting the most out of Facebook by simply being friendly.
Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Malvern, Pa. Visit her Web site: www.StefanieHahn.com.
Stefanie Hahn
By Stefanie Hahn
Starting a YPN group can be extremely rewarding, but also challenging. So I thought I’d share a few things I’ve learned after co-founding a successful network in my Pennsylvania market. The ultimate goal is forming strong relationships, learning, and growing as real estate professionals. From there, involvement in our communities and local/state associations will follow.
Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Malvern, Pa. Visit her Web site: www.StefanieHahn.com.
Stefanie Hahn
By Stefanie Hahn
What are QR codes? How can they work for my business? This video tutorial offers tips and suggestions for utilizing this hot new marketing tool.
Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Malvern, Pa. Visit her Web site: www.StefanieHahn.com.
Stefanie Hahn
By Stefanie Hahn
In a recent post here at the YPN Lounge, Jessica Hickok encouraged us to avoid becoming the “Real Turd” who can’t separate his or her work life from anything else. She offered some great tips for managing our daily lives so that we don’t stand out as “that guy” or “that girl” with the annoying Bluetooth thingy and the loud phone screaming all the time.
What I came away wondering, however, was whether there wasn’t another angle to be considered here…the online component of being a REALTOR® in a world where the consumer isn’t willing to wait anymore to be served. According to the most recent survey conducted by the California Association of REALTORS®, 96 percent of Internet home buyers expected contact from an agent within 4 hours of their initial request, while 31 percent of them expected an IMMEDIATE response if they were going to have a relationship going forward.
So how can we offer immediate response AND be the ideal spouse/friend/restaurant patron? Here are some tips I think will help, along with a few things I am pretty sure will just get in your way.
1) Give more information, not less: I know our industry thrived for generations on making sure we were the “keepers of the keys” but now it is time to make sure those consumers who come to us are not just coming because they can’t find our info online.
2) Maximize the power of text messaging: You have a form where people can ask you a question, why not ask them for their cell phone number? Then when you get the info transmitted to you, even if it is in the middle of dinner, you can reply with the classic 140 character retort. My opinion here, but if you text the person back and tell them you are sharing an important family event but that you will either 1) forward their request or 2) get back to them as soon as you are finished they will stay with you…so long as you live up to your word. Continue reading »
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