My #RETSO V.5 Review
By Stefanie Hahn
Now that I’ve had time to digest all that I learned at Real Estate Technology Solutions’ RE Tech South (RETSO) conference, which was April 11-13 in Duluth, Ga., I decided to fill this video with the most important nuggets of information from the conference that could be helpful to your business. Take some time to check out www.retso.com for more great information throughout the year, and definitely considering attending this conference next year!
These are the folks I specifically mention in the video: Jeff Turner, Heather Elias, Dan Green, Bill Lublin and Marc Davidson — their sessions were some of my favorite, but there were many really great and informative speakers that I left out!
Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Collegeville, Pa. Visit her Web site: www.StefanieHahn.com.
By Stefanie Hahn
In this video, I discuss six technologies to tackle in 2012. What have you already crossed off your technology to-do list? What do you still need to focus on this year? We are already one quarter into 2012, so let’s get moving!
*Related: “Tried And True, But Not Tired: Email Marketing Now“
Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Collegeville, Pa. Visit her Web site: www.StefanieHahn.com.
By Stefanie Hahn
Realtors Property Resource® was recently introduced to my market and I am pleasantly surprised by how much I love this tool. For those of you not familiar with RPR, it is a database of 116 million homes nationwide that (once your MLS allows), you can access to search, compare, create reports with data from a myriad of sources (something like 330 pieces of data are parsed) and establish yourself as a subject-area expert for housing in the market where you do business.
While this tool is not available to all REALTORS® yet, by learning all you can about RPR now you will have a great “leg up” on your colleagues. Sound good? Trust me, it is. I’ve spent a significant amount of time sharing this tool with my agents and I believe that it is truly worth your time.
One thing to note – this tool is for REALTORS®. The only thing your consumers will have access to are the reports that you decide to share.
Why should you love it too? Let me share the ways …
1. Accessibility/Assistance The folks are RPR have made this system user-friendly. Help is around every corner and live chat is available at the bottom of every page. Additionally, they want you to make the system better – use the “Log a Bug” feature to let RPR know you had an issue with something on the site OR to just to make a suggestion.
If you haven’t already, check out: http://blog.narrpr.com for general information and then select – agents, brokers, commercial, association, appraisers or MLS for more detail. The agent section gives you the basics – what it is and how to use it, agent resources and news and information. The information is presented in printable PDF’s or video. You can also sign up for training here if you are ready to learn more.
2. Changes/Updates I love any tool that changes and improves to better suit my needs. Continue reading »
By Stefanie Hahn
Not an avid Apple user? You can still make the iPad work for you! Here are a few apps, cloud computing services, and workflow ideas that can help you make the most of your iPad experience — especially helpful for those hardcore Google users. Sneak peek: SugarSync.
Watch my tutorial to learn more.
Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Collegeville, Pa. Visit her Web site: www.StefanieHahn.com.
Break Into Video Marketing in 2012
By Stefanie Hahn
Intimidated by video? Don’t be! There’s a plethora of ways you can incorporate video into your blog or website this year, without it being over-the-top promotional (and without your mug being the only thing in front of the lens). Here are some creative tips for video newbies.
Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Collegeville, Pa. Visit her Web site: www.StefanieHahn.com.
Clean Your Social Media House in 2012
By Stefanie Hahn
Make a New Year’s resolution to better manage your name and online reputation. The first step is to figure out which social media platforms work best for you and your business. Check out my video to learn more.
Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Collegeville, Pa. Visit her Web site: www.StefanieHahn.com.
Get It, Got It, Google +1 It

Stefanie Hahn
By Stefanie Hahn
You have your Google profile, right? Well now it’s time to start using Google +1. Haven’t heard of it? Think of it as the Facebook “like” button for the Internet. Watch this tutorial video to see how Google +1 works and consider adding the function to your website and/or blog to vamp up your SEO.
Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Malvern, Pa. Visit her Web site: www.StefanieHahn.com.
The X Factor

Stefanie Hahn
By Stefanie Hahn
The letter X hasn’t fared too well in the dot-com era. Once the mark of secret pirate treasures and “sign here if you would please” contracts, it has been relegated to second-class status ever since Microsoft introduced Windows95 as the letter you looked for when you want to make things go away.
Facebook also selected the X as the “go away” letter. If you are using Facebook for business, this X can be really, really bad.
If you have never seen the X on Facebook, it hides in the upper right corner of every post made by your friends (and the pages you like). You don’t see it unless you hover over the post – it is pretty stealthy.
When you click the X on any Facebook post the system automatically presents you with a few different options:
Hide this post
Hide all from [USER]
Hide all from [APPLICATION] *if it was posted from a third party site like YouTube
I can tell you from personal experience that making the decision between the first two is very hard sometimes. I can think of a few occasions where I clicked the X thinking I was going to just hide a post – and then made a split-second decision to just hide the user instead. If this happens to you, the best social media strategy in the world won’t get you very far.
So why do I hide users? Continue reading »

Stefanie Hahn
By Stefanie Hahn
I have a new favorite. I think you will love it too. Evernote is more than just a tool for note-taking. Evernote is a cloud productivity tool where I can write, save, tag, share and sync my notes. I started using Evernote on my iPad, then installed it on my laptop and grabbed the app for my Android. A note I start on my iPad can be edited on my Android and finished on my laptop. Seamless. Truly. Awesome.
There are 4 ways to take a note:
1. Write it out
2. Record your voice
3. Take a photo note
4. Grab a Web clip
Writing (or typing) is the most common way I take a note. I use Evernote to start most of my blog posts now. Even a video post requires a bit of planning, so starting here makes sense. This works like a charm if you are taking notes in a meeting or class too! Taking notes while hammering out a deal over the phone? Write them in Evernote. Even email them to the other agent.
I use the voice record notes when I’m in my car, which is all the time. These are perfect for recording ideas, things to remember, and to-do lists. Continue reading »

Stefanie Hahn
By Stefanie Hahn
Learn to embrace online agent ranking and review sites by staying informed and engaged. It’s all about reputation management, and this tutorial will give you a few tips on getting started.
Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Malvern, Pa. Visit her Web site: www.StefanieHahn.com.


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