standards Archive

What Makes a REALTOR® Different?

By Dave Robison What is the difference between a REALTOR® and a regular old Joe with a real estate license?  Can anyone you’ve asked from the public answer that question correctly?  Better yet, can all of the REALTORS® in...

2012: The Year of the Professional

By Veronica Barragan Some REALTORS® conceived 2012 as “The Year of Volume Transactions” because lower home prices created the need to increase transactions to keep up with personal career goals while maintaining life styles and income. In actuality, 2012...

Real Estate is Sexy

By Brooke Wolford Recently, I have noticed how often you see a character on TV playing a real estate agent or the several hundred reality shows about real estate.  It brings home the point that real estate has the...

Authentic Pride in Your Job Makes All the Difference

By Toby Boyce It was a quiet Monday night until the cell phone rang. My mother-in-law was on the other end, and five hours later my wife and I arrived in Cleveland – via Bellevue – and the Cleveland...