Rob Reuter

By Rob Reuter, YPN Manager

Starting this month, Kodak and YPN will begin a unique year-long sponsorship with high hopes of continuing this relationship into the future.  Along with the traditional sponsorship perks, Kodak will be holding quarterly contests where you can win some of their hot new products.  There will all so be a “Powered by Kodak” feature in the YPN newsletter that will cover various topics.  Finally, I had a chance to interview the Kodak team on what they hope to accomplish with this sponsorship this year:

Kodak seems to really have focused quite a bit on real estate this year even in a down market.  Why the focus this year?

Kodak Team: The challenges that a down market brings means that for a REALTOR® it is more important than ever to do a great job marketing and to save money at the same time.   Kodak is committed to helping real estate professionals do just that.  We are proud to offer real estate professionals great tools for their business at great prices, something that is hard to find these days.

Young professional real estate agents represent a small population of the entire REALTOR® family.  Is there a reason you want specifically to get in front of this group?

Kodak Team: YPN represents the future of real estate, and we want to be a part of that future.  As a technology company we want to be connected with the people most likely to adopt our products first, and young professionals tend to be early adopters.   Your members are on the cutting edge of technology, and REALTORS® of all ages look to YPNers to see the latest tools for real estate in action.  Also, we learn a lot about new and creative ways to use our products from groups like YPN.

When discussing the possible sponsorship of YPN nationally, you wanted to take a more creative approach.  Can you expand on that a little and tell us why you think this is a better approach versus a more traditional sponsorship? Continue reading »