social media Archive

The Real Estate Pro’s Guide to Pinterest (Part 1)

By Charlie Allred Last month, I wrote “How to Capitalize on Pinterest,” where I said the main benefit of Pinterest for agents and brokers is driving visitors to your real estate website. Well, last week I read a statistic...

How to Capitalize on Pinterest

By Charlie Allred As Lynn Pineda, a south Florida real estate professional said, “If you are in real estate and you are not on Pinterest, something’s wrong with you.” I couldn’t agree with this sentiment more. Lynn is one...

Social Media: Are You Doing it Wrong?

By Scott Newman You’re on Facebook and Twitter four hours a day and you’re telling me you haven’t closed a lot of business lately?  Of course not!  Social media is just a tool in your arsenal — and when...

#TimeForABreak: Is Social Media Taking Over Your Life?

By Melissa Krchnak I’ve had a few friends over the last couple weeks who have pledged to stay off social media for a day or longer. While I applaud their restraint, I’m not sure I understand the motivation behind...

Building Relationships: There Isn’t An App for That

By Brooke Wolford We have all gotten sucked into this world of technology. We do everything we can to stay on top of what’s new and hot and purchase the latest iAnything. Even I can’t help but admit that...
February 28, 2013

Determining the Value of a LinkedIn Endorsement

By Stefanie Hahn I loved the idea of endorsements on LinkedIn.  A fast, easy way to show someone what you are truly great at in your career.  When I dove more into endorsements, seeing how LinkedIn displays and asks...
February 19, 2013

Happy Birthday, Generation Y!

By Marianne Guenther Bornhoft 1982 was a year like no other. It created the Y generation. What’s so special about this group of people? A lot.  Its members aren’t afraid to tell you why. The name Generation Y first...
November 28, 2012

Have You [Insert Social Media Platform]ed About Your Listing Today?

By Melissa Krchnak Have you tweeted about your new listing? Did you take a picture and +1 it on Google Plus? Are your friends liking it on Facebook? Is your tour going viral thanks to YouTube? Sounds silly and yet I’m...

Is Your SEO Helping You SELL?

By Melissa Krchnak I’m often asked by REALTORS® how they can increase their online presence. What’s the best blogging platform? Which social media site will yield more ROI? Should I beef up my e-mail signature? What should I put on my...

Enough Already!?!

By Jared James I am a firm believer that you can only do so many things great. I guess you could say that I fall in line with the phrase, “jack of all trades, master of none.” Now, I...