sellers Archive

7 Steps to Crafting a Better Sales Story

By Nico Hohman Is your listing presentation working for you? Are you getting as many listings as you want? If the answer is “no,” then it may be time to craft a better sales story. According to Donald Miller,...

Why Real Estate Websites Need Community Pages

By Kyle Hiscock It’s 2016 and almost every real estate website is equipped with an IDX feed which provides the viewer with information on MLS property listings that are currently for sale.  This is certainly a great feature that...
June 3, 2016

Point of Sale Mandates for Real Estate: From Cumbersome to Destructive

By Sam DeBord Government entities often attempt to place additional restrictions or costs on the transaction or transfer of real estate.  While there are often good intentions involved in the creation of these “point of sale” mandates, most proposals...

Geo-Farming Part 2: Big Data

By Brandon Doyle By now, most of us know that establishing a geo-farm can be an excellent way to gain listings over the long run. In March of this year, I posted an article titled “Geo-Farming to Build Your...

Make Home Valuation Systems Work to Your Advantage

By Sam DeBord Online home valuations have a rocky history.  From automated valuation models (AVMs) used in lending during the mortgage boom to consumer-focused products like Zillow’s Zestimate, the accuracy of these valuations has always been an issue for real...

Marketing to Expired Listings

By Brandon Doyle Many books and seasoned real estate experts will tell you to go after the expired listings. Your competition knows this – they may be going after your listing that just expired right now! While there is...

Dealing With Unrealistic Sellers

By Scott Newman The market is recovering—in some areas it’s even a seller’s market—and that means sellers can once again be a little more demanding…and a little more unrealistic. So your client is turning into a “sellerzilla.” What do...
October 16, 2013

Valuable or Worthless? The Choice is Yours

By Sammer Mudawar Let’s face it, in the eyes of the consumer, especially the internet shopper, all real estate agents are the same. In fact, they don’t even know why you get paid since they find properties on the...

3 Ways to Deal With Unrealistic Sellers on Pricing

By Wade Corbett How much time do you spend time researching and creating comparables for properties that you aspire to list? You then sit down with the homeowners and they have decided—in their infinite wisdom—that you should list it...

Did You Hear the One About the Agent Who Sold that Home…?

By Dave Robison Sometimes selling is complicated. Sometimes, a home can sit for weeks, months, even years before there’s so much as a bite. But with the right knowledge and dialogue, selling a home can be as easy as...
March 21, 2013