sellers Archive

Geo-Farming Part 2: Big Data

By Brandon Doyle By now, most of us know that establishing a geo-farm can be an excellent way to gain listings over the long run. In March of this year, I posted an article titled “Geo-Farming to Build Your...
October 30, 2014

Make Home Valuation Systems Work to Your Advantage

By Sam DeBord Online home valuations have a rocky history.  From automated valuation models (AVMs) used in lending during the mortgage boom to consumer-focused products like Zillow’s Zestimate, the accuracy of these valuations has always been an issue for real...

Marketing to Expired Listings

By Brandon Doyle Many books and seasoned real estate experts will tell you to go after the expired listings. Your competition knows this – they may be going after your listing that just expired right now! While there is...

Dealing With Unrealistic Sellers

By Scott Newman The market is recovering—in some areas it’s even a seller’s market—and that means sellers can once again be a little more demanding…and a little more unrealistic. So your client is turning into a “sellerzilla.” What do...
October 16, 2013

Valuable or Worthless? The Choice is Yours

By Sammer Mudawar Let’s face it, in the eyes of the consumer, especially the internet shopper, all real estate agents are the same. In fact, they don’t even know why you get paid since they find properties on the...

3 Ways to Deal With Unrealistic Sellers on Pricing

By Wade Corbett How much time do you spend time researching and creating comparables for properties that you aspire to list? You then sit down with the homeowners and they have decided—in their infinite wisdom—that you should list it...

Did You Hear the One About the Agent Who Sold that Home…?

By Dave Robison Sometimes selling is complicated. Sometimes, a home can sit for weeks, months, even years before there’s so much as a bite. But with the right knowledge and dialogue, selling a home can be as easy as...

Prescreening for Business: How to Handle a Customer Who Grills You

By Jason O’Neil Last week, I received an unusual call from a seller. As a REALTOR®, getting a call from a seller is not out of the ordinary. However, when this particular seller explains that he has developed a...
February 27, 2013

Is the Market Shifting?

By Jennifer Klein and Derek Sandoval There is a shift toward a seller’s market in many areas of the country. Placer County Association of REALTORS® YPN members Jennifer Klein and Derek Sandoval discuss contributing factors, including lack of inventory...
February 20, 2013

What Olympic Sport is Your Listing Presentation?

By Melissa Krchnak I obviously am not an expert in what anyone else’s listing presentations are like, I only know mine. Yet I heard someone talking about the Olympics recently, and with my market’s emphasis on the need for...
August 10, 2012