sales Archive

Educating Clients on HUD

By Ryan Fitzgerald Given the large financial requirement of buying a home, it’s often out of reach for a large portion of the U.S. population. The economic recession, which was triggered by the collapse of real estate and mortgage...
June 22, 2017

3 Reasons Cold Calling Isn’t Dead

By Alexis Craig For a long time, I couldn’t make a cold call. I have a stutter and it’s noticeable when I’m nervous or talking to strangers. But I wanted to see if I could use cold calling as a...
June 16, 2017

Finding Your Real Estate Niche

By Anita Clark It can be difficult for both new agents and seasoned professionals to maintain a year-round stream of prospects from our online marketing efforts. This is especially true if we do not focus on a specific niche...
June 5, 2017

There’s No ‘One Size Fits All’ Lead Gen Technique

By Lee Davenport Excerpt from “Profit with Your Personality“ I detest seeing tags in t-shirts that say, “one size fits all” because that one size never does. Whether the shirt hugs you like a baby’s onesie or drapes over...
April 28, 2017

How to Compete With Top Agents, Even When You’re New

By Alexis Craig My family hates playing board games with me. I’m really competitive. They like to say, “It’s just for fun,” but I’m not buying any of it. I play to win. That mindset is present in every...
April 4, 2017

Get Off the Hamster Wheel

By Lee Davenport What were your sales goals last year? I… I didn’t have any. Were you happy with your sales results? No, I wanted to sell more! What are your sales goals this year? I… I don’t have...
January 31, 2017

Top 3 Mistakes Agents Make on the Phone

By Alexis Craig Why are so many digital marketing companies saying that prospecting over the phone is dead, while they try to sell you over a cold call? I don’t care that my mom likes to ignore my calls,...
December 8, 2016

The Golden Rule is Wrong

By Nico Hohman The Golden Rule: We all know it; we all grew up learning it in elementary school. “Do unto others as you would have them do unto you.” Or, in layman’s terms, treat others the way you...
November 22, 2016

Apply Today for 30 Under 30 2017

Are you killing it in sales, taking on leadership roles, or making a difference in your community? You may have what it takes to join the ranks of the 30 Under 30 class of 2017. REALTOR® Magazine is accepting...
October 28, 2016

10 Questions to Help Make a Name in Real Estate

By Lee Davenport If you’re in the real estate sales business but feel like no one knows it, then you likely have a branding problem, my friend. Alexandra Radford, the marketing maven of Edge Marketing Company, has a critical...