By Stefanie Hahn
Realtors Property Resource® was recently introduced to my market and I am pleasantly surprised by how much I love this tool. For those of you not familiar with RPR, it is a database of 116 million homes nationwide that (once your MLS allows), you can access to search, compare, create reports with data from a myriad of sources (something like 330 pieces of data are parsed) and establish yourself as a subject-area expert for housing in the market where you do business.
While this tool is not available to all REALTORS® yet, by learning all you can about RPR now you will have a great “leg up” on your colleagues. Sound good? Trust me, it is. I’ve spent a significant amount of time sharing this tool with my agents and I believe that it is truly worth your time.
One thing to note – this tool is for REALTORS®. The only thing your consumers will have access to are the reports that you decide to share.
Why should you love it too? Let me share the ways …
1. Accessibility/Assistance The folks are RPR have made this system user-friendly. Help is around every corner and live chat is available at the bottom of every page. Additionally, they want you to make the system better – use the “Log a Bug” feature to let RPR know you had an issue with something on the site OR to just to make a suggestion.
If you haven’t already, check out: http://blog.narrpr.com for general information and then select – agents, brokers, commercial, association, appraisers or MLS for more detail. The agent section gives you the basics – what it is and how to use it, agent resources and news and information. The information is presented in printable PDF’s or video. You can also sign up for training here if you are ready to learn more.
2. Changes/Updates I love any tool that changes and improves to better suit my needs. Continue reading »
By Nobu Hata
I’ve been lucky enough to be a Realtors Property Resource™ beta tester for the last couple months, and MLS controversy aside, it’s an elegant site that belies a very powerful information resource, packed with potential, underneath it all. I’ve devised its place in my marketing plan (as a monthly client touchpoint) once live, but I’d never had the opportunity to talk about it with a consumer… until today, with the last set of clients I’d ever think of chatting about it with.
I’m working with a couple – a retired teacher and a very non-retired medical researcher – who are an absolute dream client. They don’t care about my website/Facebook Like-Page/Twitter stream, they don’t want MLS auto-emails, and they trust my judgment that the homes I’m emailing them for showings match their needs. They’re old school, and I love it.
Their home search has narrowed to two upscale condo developments in two very different parts of the Minneapolis market; one in a very established and stable neighborhood, the other in an area smacked upside the head by the overdevelopment/distressed property crow bar. Naturally, they love the latter.
Today, we had a showing at what ended up being a dud property, but it gave us an opportunity to talk about the “research” hubby had been doing on the condo building he and his wife love. Out flies the (circa 1990) MacBook and a spreadsheet that featured complete owner, tax record, previous sold dollar amount, city assessment, and price per-square-foot numbers for the whole building, to go along with average utility costs for the city, linked to very snazzy bar charts.
No joke, it was RPR – if my OCD grandpa had developed it. An hour of conversation followed: Continue reading »