Stefanie Hahn
By Stefanie Hahn
I hope that your SocialBios is the last About Me page you will have to complete now that REALTOR.com and SocialBios have fully launched the Hyper-Social(TM) Agent Profile Pages and Hyper-Social(TM) Agent Recommendations. Presented at the Young Professional Network Sub-Committee Midyear meeting yesterday in Washington, D.C., you must understand that this is no ordinary About Me page. Your SocialBios page is an information-packed, link-loaded, update-sharing, recommendation-engine of awesomeness that you can take with you via the handy personalized link or by grabbing a bit of code for your website. Set up your SocialBios page today at www.socialbios.com/create!
Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Collegeville, Pa. Visit her Web site: www.StefanieHahn.com.
Stefanie Hahn
By Stefanie Hahn
In this video, I discuss six technologies to tackle in 2012. What have you already crossed off your technology to-do list? What do you still need to focus on this year? We are already one quarter into 2012, so let’s get moving!
*Related: “Tried And True, But Not Tired: Email Marketing Now“
Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Collegeville, Pa. Visit her Web site: www.StefanieHahn.com.
Laura Rubinchuk
By Laura Rubinchuk
Lately I’ve been convinced that Facebook business pages should be more like a community page, a 365 page, or another way to get your community involved and talking.
While I see extreme value in that, and don’t mean to discredit that theory, because there are many ways to make social media work for you, I want to say that you should STILL have a fan page for you business (or your brand).
I recently got engaged and found wedding planning to be a second job. Research, planning, Web surfing, reviews, etc. etc. <eyes glazing over here> I’ve found that I went back to what I know well. When I find a vendor I’m interested in, I took to wedding rating sites in addition to Facebook. I wanted to see what people were willing to stake their names and identities to say. Is it just the vendor talking about recent events or did the clients actually post something to say “Thank you! You were great!” or something of the sort. In one instance, I was so torn between two vendors, I actually sent a complete stranger a Facebook message. Surprised? She responded. She was willing to spend the time to tell a complete stranger how great this DJ was at her wedding. I find it’s easy to bash or praise a vendor as a faceless avatar with an arbitrary name – it’s more credibility when it’s an actual person speaking up and vouching for this professional.
Take that to your business. We ask clients for testimonials all the time – we add it to our websites, our marketing brochures, we paste them everywhere! But what about your Facebook page? Why not simply ask them to write it there? You know they’re on there killing time anyway! You know how it goes – the post shows up on their wall, and their friends see it, and so on and so forth.
Just don’t forget to be consistent. Don’t have one post a month or none at all. Don’t brag, don’t just post your blogs or tweets. Actually provide some content and reassurance so when a stranger looks for you, they’ll find something great they can’t ignore! I plan to implement this new strategy, now that the lightbulb has gone off!
Laura Rubinchuk, GRI, is a real estate practitioner with Keller Williams Realty in McLean, Va. Visit her blog at www.ArlingtonRealEstateNews.com or her Web site at www.TheLJRGroup.com.
Stefanie Hahn
By Stefanie Hahn
So my laptop is on its way out. I am now spending more time fixing it than I am actually working on it. For someone who uses her laptop like a third arm, this is very disturbing. What’s a girl to do? Research, read and then buy! Or at least that is my plan.
I get asked by agents ALL of the time, “I want/need a new laptop! What should I buy?” Well, I can’t tell you exactly what to buy, but I do have a few personal guidelines.
First of all, I would buy a PC. I know Apple is sexy. I know they are less prone to viruses. I know all the cool kids have them. I would still buy a PC. My MLS just (as in last week) became compatible with Firefox. We also use a ton of programs and applications that do not play well without Internet Explorer. And yes, I know, you can run a side-by-side set-up that will allow you to run any programs that will not work with Apple, but it doesn’t seem worth it to me. Bonus: Microsoft’s Windows 7 operating system is said to be comparable to Apple’s Snow Leopard.
Next, I would research: go to http://shopper.cnet.com/ and see what is rated the best and why. Read the reviews. CNET will give you a CNET editor rating and an average user rating on most products. I also like to research and read the information on PC Magazine – http://www.pcmag.com/reviews. Finally, check out Biz Rate at: http://www.bizrate.com/computers-software/ for more information. Biz Rate’s tagline is “search compare conquer.” What’s not to love about that company line?!
Now, pay attention. Let’s talk parts and specs and such… Continue reading »
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