Jason O'Neil

By Jason O’Neil

In today’s day and age of hyper-competition and hyper-information, consumers are looking for substance and relevance. They are looking to buy but not be sold. But how is that possible? How does one buy if they aren’t sold?

Bill Gates wrote in his 1999 (but still relevant) book Business @ the Speed of Thought,  ”The most meaningful way to differentiate your company from your competition … is to do an outstanding job with information. How you gather, manage, and use information will determine whether you win or lose.”

Sounds easy enough — but showings are almost nonexistent, sign calls have dried up, and football season starts this weekend. No one will be going to my open houses.

True, and the fact of the matter is that a potential home buyer can see virtually every angle of your home online…in most cases they can find out the details and the price on their smartphone in half the time it would take to call the number on the sign and hope for a live person.

In the spirit of the aforementioned Gates quote, I propose that we, as REALTORS®, incorporate the following to make certain we are winning in the eyes of the public:

1.            Be accurate. Continue reading »