research Archive

Gen Y Agents and Boomer Clients: Getting Beyond ‘You Look So Young!’

By Michelle Flaherty Philbrook A while back, I got a call on a condo listing of mine. The potential buyers were a retirement-age couple looking for a new place just large enough for their kids to stop by for...
February 25, 2013

Tips for Buyer’s Agents on Condo Deals

By Scott Newman With the market picking up steam, buyers are out there scooping up homes and they’re counting on you as their agent to help them navigate the treacherous waters of their transaction.  When they are buying a...

The Science Behind Your Sales

By Brooke Wolford You may wondering what science has to do with sales…really what I am referring to is the chemical reaction that happens in your clients brains that ultimately leads them to begin a relationship with you.  What...

Swallow The Frog in Getting The Price Reduction

By Jessica Hickok As in every job, there are difficult tasks that you have to take on.  One of the difficult tasks that we face as REALTORS® is telling a seller that their house is overpriced and that they...
December 29, 2009