real estate Archive

Don’t Judge My Gen Y

By Brooke Wolford Over the last several years, real estate educators have really pushed that we, as an industry, need to do something special to deal with my generation. Most of these speakers are not part of Gen Y...

The Case for a REALTOR® to Lead Realtor.com®

By Sam DeBord Realtor.com®’s president, Errol Samuelson, has been hired away by Zillow. I’ve met Errol and he’s a nice guy, very smart, and very successful. Business is business. But, naive as it might be, there’s plenty of disappointment...
March 6, 2014

‘That’s Why We Are All Not Profitable!’

By Dave Robison Marilyn Wilson with the WAV Group has been visiting brokerages and state associations with data that her company compiled about our industry. While attending one of her recent presentations, I snapped a quick photo with my...

To Serve and Be Served: A Once in a Lifetime Transaction

By Christian Zarif I almost didn’t answer my phone. I was in San Francisco for our national REALTOR® convention and rushing to get out of my room to an engagement (running 5 minutes late, of course). The strange number...
February 27, 2014

You Don’t Need Experience To Gain Clients

By Sam DeBord When I started out in the real estate business, my biggest fear was probably the same as many other agents’: “What if they ask me how many homes I’ve sold?”  There was an almost inescapable fear...
February 24, 2014

When to Hire an Assistant

By Scott Newman Your business is on the way up, and everything is perfect because you’re making more money, right? Wrong! As the Notorious B.I.G. once said, “Mo money, mo problems.” One of the biggest as a real estate...

My $25,000 Commission From a Rental Call

By Lynn Minnick When I was a new agent back in 2000, I took a rental call. It was a young couple, around my age, looking for a rental in town. Once we started talking, they told me they...
January 24, 2014

You Can’t Pay for Experience

By Brooke Wolford In the past year since I started my real estate marketing company Organamx, I’ve noticed one growing trend: Many people have the notion that you can pay to somehow prove that you’re successful. While you can...
January 13, 2014

2014 Technology Resolutions

By Scott Newman Technology is changing our lives – and our industry – on a daily basis. And as they say, you’re either with the times or behind them. With that in mind, I wanted to roll out three...

Tips for Working With Friends

By Scott Newman So you just found out your buddy got a big promotion and is now ready to buy a sexy luxury condo in downtown Chicago.  He’s your boy–you’ve known him since grade school–of course he’s going to...