real estate Archive

Don’t Give Up. Don’t Ever Give Up.

By Nico Hohman We have all failed at some point in our real estate careers. We didn’t get that listing, we lost a client, or one of our clients didn’t get the house they wanted because of failed negotiations....

Millennials, Markets, and Housing Mobility

By Lauren Campbell According to a recent Urban Land Institute study, most millennials are not living in the urban core – though the research shows that they would like to be. Millennials – the generation that bore the brunt of...
January 20, 2016

Market Your Real Estate Business Like It’s 2016

By Ryan Fitzgerald This isn’t 1999, so why are you still marketing like it is? There are two methods to market your real estate business online: chase or attract. You can either chase your online leads or attract them....
January 5, 2016

Leading in a Time of Change

John is president-elect for the Clark County Association of REALTORS® in Vancouver, Wash. This post is the third entry in a series sharing his experiences in that role. By John Blom Successful leaders view change with an eye toward...
December 18, 2015

#Y4YPN From Grand Rapids, Mich.

By Leanne Goff The #Y4YPN campaign is a video series celebrating what makes YPN valuable to its members. Since introducing the campaign here on the Lounge a few weeks ago, the response has been tremendous. Today, I’d like to...

‘Come as You Are’

By Cain German In an industry traditionally dominated by scripts and top performers, know that it’s not just OK to show your personality, but nowadays it’s imperative. When some think of real estate agents, the connotations don’t stray far...
December 3, 2015

Three Leadership Takeaways

John is president-elect for the Clark County Association of REALTORS® in Vancouver, Wash. This post is the second entry in a series sharing his experiences in that role. By John Blom When elected president for a state or local...
October 12, 2015

Working With Hispanic Clients

By Erika Villegas Are you leaving money on the table by not working with Hispanic clients? I am still surprised to hear an answer of “no” when I ask agents from different parts of the country whether they work...
September 22, 2015

The Biggest Social Media Fails in Real Estate

By Bill Gassett It’s no secret that social media is a must in the world of real estate. Today’s buyers and sellers turn the to various platforms and make snap judgments on what you have to offer. You do...

Always Be Delivering Magic

By Alyssa Hellman In real estate, agents are constantly trying to find new ways to standout in their market. Will this gadget make me look techie? Will that car magnet attract business? Should I advertise on this portal or...