real estate Archive

The Biggest Social Media Fails in Real Estate

By Bill Gassett It’s no secret that social media is a must in the world of real estate. Today’s buyers and sellers turn the to various platforms and make snap judgments on what you have to offer. You do...

Always Be Delivering Magic

By Alyssa Hellman In real estate, agents are constantly trying to find new ways to standout in their market. Will this gadget make me look techie? Will that car magnet attract business? Should I advertise on this portal or...

3 Real Estate Cliches That Stunt Growth

By Sam DeBord We love to give advice as real estate professionals, and often that advice is to our professional associates. Over time, we accumulate catchy sayings that are supposed to sum up and answer other agents’ questions in...

One Indispensable Habit to Help Standout

By Lee Davenport As a young real estate pro, you may be stumped on how you can standout in a sea of agents, particularly when some of those agents have more than 30 years of sales experience. Unfortunately, as...
March 18, 2015

Wine and Real Estate

By Erika Villegas I recently moved to a new neighborhood in Chicago where I had only sold a few homes. I didn’t know many people there, but more importantly, I didn’t know enough women. From my experience in real...
March 12, 2015

It’s Time For More Female Leadership in Real Estate

By Brooke Wolford I recently had a conversation with other real estate professionals about the industry’s lack of women in leadership roles. For an industry comprised of almost 60 percent women, this doesn’t make sense. I have been blind...
March 9, 2015

10 Ways to Get The Most Out of LinkedIn

By Bill Gassett What do you think LinkedIn is for? Is it just for people who are trying to find a new job? Should you only visit it if you want to recruit somebody? Or is it one of...
February 27, 2015

Why You Need a Mentor

By Jay O’Brien We’ve all received the calls, opened the letters, and deflected the in-person pitches. Real estate is perhaps one of the only industries that attains its workforce through blind recruiting rather than interviewing. It’s quite simply a...
February 23, 2015

5 Tips to Tighten Your Real Estate Tool Belt

By Alyssa Hellman Sometimes it seems like new real estate products are released every day. It’s easy to become distracted by trying every new marketing tool or tech gadget, but over time the luster fades and you’ve got to...
February 16, 2015

Develop a Killer Online Strategy

By Charlie Allred Having a blog can be a killer online strategy for your real estate business. A vibrant blog can be the very top of your online funnel. But your potential clients must feel understood when they first...
February 9, 2015