Dave Robison

By Dave Robison

About 10 years ago when I started advertising online, I knew I only had a few years before the rest of the world caught up.  When I first broke out my SEO and PPC campaign, I was paying $1,000 a month.  It gave me heartburn at the time, but my business grew and flourished.

That first month I was dumbfounded how I turned $1,000 advertising into $20,000 in commissions. Sure enough, other agents started to do the same thing.  My costs started to grow as it got more competitive. Back in January 2008, that cost grew to $20,000 in one month. Ouch. I hadn’t done anything different 7 years ago from that month,  I had just let my campaign stay the same.  I realized times change and you have to change as well, or one morning you will wake up saying “ouch” like I did that month.

The new secret to advertising is three-fold and its extremely cost effective!

1. Have a Facebook business page. You can’t just have a personal one. Use a personal one and a business page. There is a difference.

2. Focus on getting likes. Don’t pay for likes. Attract people to ‘LIKE’ your page.  This is how you grow your sphere.  You can see how I did this at www.facebook.com/utahdavehomes You must have a welcome page that brands you and invites people to ‘LIKE’ it.   I went to www.builderonlinesolutions.com and for as low as a $199 promotion you can get your page branded for you. Continue reading »