By Laura Rubinchuk Schwartz
It seems there’s a new hyped technology in real estate every week. Old favorites include Facebook, Craigslist, Twitter, Blogging, YouTube, and LinkedIn. But what about those sites that were so popular so fast and now we never hear about them anymore? Remember Posterous, Postlets, and now Pinterest? Real estate agents tend to kill technology quickly.
With so much to do every day to keep your business going, the biggest of which is lead generation, do you really have time to learn every new platform that suddenly emerges? Probably not. Should you? Probably not. As an agent who built my business on technology, I have a few suggestions for those of you who feel like you’re drowning in new technology and don’t know where to start, or where to find the time:
1. Figure out what works with your schedule: You can’t be the master of all trades, but you can master just a few. Some things take more of a commitment to make it work, ex. Twitter and Facebook are daily commitments for most. Other platforms may just an as-needed thing, like Postlets for advertising listings or Craigslist (if you don’t use Craigslist for lead generation).
2. Don’t waste time learning every new technology. I haven’t spent a single minute on Pinterest. I see Facebook friends posting wedding ideas or baby shower themes on there — don’t kill this by inundating useless real estate information on it. Don’t force a round peg in a square hole just because someone told you to.
3. Learn something so you’re comfortable with it, then use it as part of your lead generation. Continue reading »
By Jessica Hickok
It’s been said over and over that social media can be a huge benefit to your real estate business. I have found this to be true on so many levels, as my company has received countless referrals off of Twitter and Facebook by talking about what I love to do. And yes, like you, what I love to do is sell real estate!
But what has also been asked by many REALTORS® who have embraced the numerous social media sites is… how can I save time by posting photos and updates to one site to send out to all of my other social media sites?
New things come up all of the time, but the flavor of the month is Posterous. Posterous is a free site that is simple because all you have to do is e-mail your file and it will post to your Twitter, Facebook, Flickr, blogs, and more within seconds.
Again, it’s free and it is super simple. I encourage you to give it a try.
Jessica Hickok, a self-proclaimed blogging and Twittering fanatic, is with Dizmang Properties in Springfield, Mo. Visit Jessica’s blog: www.jessicahickok.com.