Melissa Krchnak
By Melissa Krchnak
I’m often asked by REALTORS® how they can increase their online presence. What’s the best blogging platform? Which social media site will yield more ROI? Should I beef up my e-mail signature? What should I put on my Facebook page? How many Craigslist ads should I post a day and when? The answer is simple: Stop getting in your own way and do whatever it is that you want to do — and make it something you will actually stick to once you’ve time-blocked for it.
But here’s my take on these common questions listed above for boosting online presence.
- For me, the best blogging platform is WordPress: it’s easy to use, navigate and edit (i.e. A+ in my book).
- Instant messaging on Facebook and the search function on Twitter are tied for my favorite ways to build relationships with social media. Pinterest or LinkedIn might be better for you, but these two methods work most ideally for me.
- My e-mail signature is simple and it’s always been that way: I have two lines of info and a third row of 10 small social media/online icons that link to my online presence, which is courtesy of WiseStamp.
- For me, I don’t have a Facebook business page. Continue reading »
Laura Rubinchuk Schwartz
By Laura Rubinchuk Schwartz
It seems there’s a new hyped technology in real estate every week. Old favorites include Facebook, Craigslist, Twitter, Blogging, YouTube, and LinkedIn. But what about those sites that were so popular so fast and now we never hear about them anymore? Remember Posterous, Postlets, and now Pinterest? Real estate agents tend to kill technology quickly.
With so much to do every day to keep your business going, the biggest of which is lead generation, do you really have time to learn every new platform that suddenly emerges? Probably not. Should you? Probably not. As an agent who built my business on technology, I have a few suggestions for those of you who feel like you’re drowning in new technology and don’t know where to start, or where to find the time:
1. Figure out what works with your schedule: You can’t be the master of all trades, but you can master just a few. Some things take more of a commitment to make it work, ex. Twitter and Facebook are daily commitments for most. Other platforms may just an as-needed thing, like Postlets for advertising listings or Craigslist (if you don’t use Craigslist for lead generation).
2. Don’t waste time learning every new technology. I haven’t spent a single minute on Pinterest. I see Facebook friends posting wedding ideas or baby shower themes on there — don’t kill this by inundating useless real estate information on it. Don’t force a round peg in a square hole just because someone told you to.
3. Learn something so you’re comfortable with it, then use it as part of your lead generation. Continue reading »
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