Brian Copeland

By Brian Copeland

I’m really tired of “Pants On The Ground” from American Idol.  It was a moment of time that a few cool people jumped on and then it was over.  Now, seeing the late-to-the-party-people start talking about it just makes me pull out my southern statement of, “Bless Their Heart.”  All that aside, we face the same eminent 15-minute reputation as YPNers.

Many agents today WILL SEE lacking staying power as a trend, thanks to our pop culture influences of trends and passers-by.  Here are four things to remember to ensure you last beyond your 15 minutes in this career.

Change Your Technology Talk. Technology is simply an accent or complement to what we already do.  The basic principles of listings, buyers and referrals need to stay central with technology as a secondary.  View Web strategy and social strategy with other agents and consumers as common as a TV remote.  No one today says, “I have this amazing button box that when you touch it, a magic light comes on a beam people from Los Angeles into your living room.”  The consumers are not impressed as much with your tech talk as much as they are impressed by your ability to apply the tools to the basics.  Integrate your technology plan in your listing and buyer meetings smoothly without trying to be overly impressive on the tools.  Make them a part of real estate life. Continue reading »