By Melissa Krchnak
Sounds silly and yet I’m serious. Have you Googled your listing yet? I bet the person who wants to buy it has. They’ve map searched it, checked its walkability and researched the school district. Have you?
See, you can make a big impact by thinking local. Real local. Whatever that new home owner would want to know about the home — from the cable provider to the nearest dog park — you should be giving it to them. They want to know what you know… and some of what you don’t. So, go through your current listings and start blogging (and all other forms of social media) about that which you’d want to know. Important stuff, like where’s the nearest Pinkberry?
Melissa Krchnak is the assistant team leader for Keller Williams Realty in Rancho Cucamonga, Calif. Connect with her at kwrancho.com.
By Laura Rubinchuk
Blog for business. SEO on steroids. Tags, Meta Tags, video blogging, photo blogging, keywords and content…I could go on and on about all of the things we’re taught when we explore the online world as a lead generation method. Do you need to consider all of these things if you’re spending time on them as viable methods? Of course. Should this be the only thing you keep in mind? That depends.
Lately, I find myself more and more engaged with other local bloggers who have absolutely nothing to do with real estate. They’re not potential buyers or sellers (at the current moment, anyway), they’re not competitors; they’re just regular people trying to bring information to the community.
I live in Arlington, Va., and I write a blog called Arlington Real Estate News. So it’s no surprise that I’ve struck up a friendship with a fellow Geek (aka blogger) who writes Arlington Now. I hang my license in McLean, Va., so it should also be no surprise that I’m now contributing real estate news and gossip to The McLean Ear, written by a journalist and resident in McLean who just wants people to know what’s going on. They call and e-mail me when they have questions…a recent D.C. Housewife put her house on the market, while I’m (sadly) not the listing agent, they called me for information on price, pictures, etc. etc. When a bunch of trucks were parked on a street outside of a condo building for a few days, I got an e-mail to find out what was going on. Continue reading »