By Dan Iampieri
Real Estate Agent 1.0 takes any listing at any price and then spends their time working on a price reduction.
Real Estate Agent 2.0 prices listings at market value, only take saleable listing and always tell sellers the truth about price.
Real Estate Agent 1.0 has no marketing plan. Unless, it is a plan to put a sign in the yard and hope the local MLS sells the home?
Real Estate Agent 2.0 is all about action and is proactive. They follow a written marketing plan that emphasizes Internet exposure.
Real Estate Agent 1.0 charges whatever commission they can get.
Real Estate Agent 2.0 has a no-hassle menu of marketing options so sellers can choose the plan that fits their needs.
Real Estate Agent 1.0 still takes pictures of their listings themselves, and puts no more than a few low-quality photos on the Internet.
Real Estate Agent 2.0 uses the services of a professional photographer and has high-resolution photographs and gets a virtual tour. Continue reading »