Laura Rubinchuk Schwartz
By Laura Rubinchuk Schwartz
It seems there’s a new hyped technology in real estate every week. Old favorites include Facebook, Craigslist, Twitter, Blogging, YouTube, and LinkedIn. But what about those sites that were so popular so fast and now we never hear about them anymore? Remember Posterous, Postlets, and now Pinterest? Real estate agents tend to kill technology quickly.
With so much to do every day to keep your business going, the biggest of which is lead generation, do you really have time to learn every new platform that suddenly emerges? Probably not. Should you? Probably not. As an agent who built my business on technology, I have a few suggestions for those of you who feel like you’re drowning in new technology and don’t know where to start, or where to find the time:
1. Figure out what works with your schedule: You can’t be the master of all trades, but you can master just a few. Some things take more of a commitment to make it work, ex. Twitter and Facebook are daily commitments for most. Other platforms may just an as-needed thing, like Postlets for advertising listings or Craigslist (if you don’t use Craigslist for lead generation).
2. Don’t waste time learning every new technology. I haven’t spent a single minute on Pinterest. I see Facebook friends posting wedding ideas or baby shower themes on there — don’t kill this by inundating useless real estate information on it. Don’t force a round peg in a square hole just because someone told you to.
3. Learn something so you’re comfortable with it, then use it as part of your lead generation. Continue reading »
Jeremy Williams
By Jeremy Williams
I had lunch last week with a friend from church at a quaint diner called Country Roads in Conroe, Texas. When looking at the menu, my friend suggested ordering off menu. Usually I am not the type to do this, but I was intrigued when he mentioned chicken fried meatloaf. It sounded dangerously good and definitely outside the box. I trusted my salivary glands and not my heart health and took the plunge. I walked into the restaurant expecting the result of eating a good meal and being satisfied. What I had not anticipated was trying something outside the norm and the results being much more than I could ever expect.
How many times do we catch ourselves operating our real estate business within the “norms” and not thinking how to go outside the box to achieve better and more sustainable results? Share with REALTORS®, by posting a comment below, your chicken fried meatloaf approach in business. What marketing techniques do you use that might be outside the “norms” that net great results?
Jeremy Williams of Keller Williams Realty NE in Kingwood, Texas specializes in the residential real estate market of Kingwood, Atascocita, and Humble, Texas. Visit his Web site at www.williams4yourhome.com.
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