Anand Patel
By Anand Patel
Successful real estate agents are failures.
Let me explain. To really make it big in real estate, we have to accept the fact that failing — A LOT — is part of the equation. We all know real estate is a numbers game, we just have to remember that every time we fail (i.e. FSBO says, “I just bought this new how-to book and I’m selling my home myself!” Buyer says, “Sorry, I’m working with my sister’s ex-boyfriend’s step mom who just got her real estate license.”) we are one step closer to getting that “Yes!” If we aren’t failing at least weekly, preferably DAILY, we aren’t stepping outside our comfort zone enough. This means we are settling and not pushing ourselves beyond what we “think” we are capable of accomplishing. We all know, deep down, we can each do MORE. I have to remind myself all the time when I get in a rut.
So what do we do to keep moving forward, being persistent, resilient, and staying motivated in the face of “failing” daily?
- Make a game out of it. Why can’t failing be fun? Keep tally on a whiteboard in your office of each call that’s a “No” and then celebrate the eventual “Yes!” with a simple pat on the back, a little victory dance at your desk, or buy yourself that new jacket you’ve been wanting as a reward. Do whatever it takes to make it fun and enjoyable.
- Don’t take it personally. Each person you don’t attempt to call or approach, you are already 100 percent guaranteed NOT to get their business. What do you have to lose?
- My favorite method: Continue reading »
Brian Copeland
By Brian Copeland
Thousands of REALTORS® are making the choice, consciously and unconsciously, to add Lady Gaga, Earth, Wind & Fire, and Jimmy Buffett to their business plans. In fact, Americans as a whole are consuming ringback tones as a personal and business medium to the tune of over $235 million in 2009 (BMI).
I don’t want to assume that everyone knows the term “ringback;” so, quickly, it’s what you hear when you are calling someone’s phone. Usually it’s a popular song and shouldn’t be confused with a “ringtone” which is what you hear when your phone rings.
Ringbacks can either be a great connection point with a consumer/another agent or a kiss of death for your business. If you want to personalize your phone this way in your business, move forth with caution. I personally love ringbacks; so, please don’t hear me be all “yuck, yuck, unprofessional.”
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Pros:
1. You can really connect well with a demographic with the correct choice. If you have a specific niche market, ringbacks can screen the correct demographic you want to reach.
2. Ringbacks can place the caller in a better mood or relax them prior to your conversation. When I’ve used ringbacks, DAILY I answered the phone and the caller was literally singing along. After brief laughter, they always complimented my song choice, and we had a good 30 second chat about that commonality.
3. They set a fun tone. REALTORS® often get bum wraps as overly serious, negotiating freaks. As you’re getting that call from your cooperating agent on a deal, it may just put them in the mood you need them to be in.
Cons:
1. You may isolate a clientele. I was calling a service provider recently, and he had “Margaritaville” on his ringback. I immediately thought, “Me and this guy are not going to gel.” I hung up and chose another service provider. Continue reading »
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