Melissa Krchnak Archive

Do You Have A WIG?

By Melissa Krchnak Do you have a wig? No, I’m au natural. I’ve been learning about “The 4 Disciplines of Execution” and getting my Wildly Important Goal (WIG) figured out. Oh, that kind of a WIG… Yea, I’ve got...

#TimeForABreak: Is Social Media Taking Over Your Life?

By Melissa Krchnak I’ve had a few friends over the last couple weeks who have pledged to stay off social media for a day or longer. While I applaud their restraint, I’m not sure I understand the motivation behind...

‘You’re My REALTOR®, I Just Didn’t Use You.’

By Melissa Krchnak You’re really lucky if this hasn’t gone down with a friend before: Friend: Melissa, can you answer this mildly vague real estate question? *insert excitement* Melissa: Of course, Friend. I’m happy to help with all of...
February 26, 2013

To That One Person, You’re Pineapple

By Melissa Krchnak For everyone who laughs at a joke a comedian makes, there’s that one person that doesn’t get it. And yet the comedian doesn’t change his joke. For every person who appreciates you being on top of...
February 14, 2013

No Cookies For You

By Melissa Krchnak Jim Rohn asks, “What does the word ‘no’ mean to a child? Almost nothing.” He’s so right, too. I have two nieces under the age of 6 that I just spent last week with and they...

‘Tis the Season…

By Melissa Krchnak ‘Tis the Season… To…Prep for Next Year. While I love to evaluate what I’ve done, I’m also ambitiously looking at 2013! I started planning for next year months ago and am putting the finishing touches on it these...
December 20, 2012

What Olympic Sport is Your Listing Presentation?

By Melissa Krchnak I obviously am not an expert in what anyone else’s listing presentations are like, I only know mine. Yet I heard someone talking about the Olympics recently, and with my market’s emphasis on the need for...
August 10, 2012

Have You [Insert Social Media Platform]ed About Your Listing Today?

By Melissa Krchnak Have you tweeted about your new listing? Did you take a picture and +1 it on Google Plus? Are your friends liking it on Facebook? Is your tour going viral thanks to YouTube? Sounds silly and yet I’m...

Is Your SEO Helping You SELL?

By Melissa Krchnak I’m often asked by REALTORS® how they can increase their online presence. What’s the best blogging platform? Which social media site will yield more ROI? Should I beef up my e-mail signature? What should I put on my...

Does Your Listing Need a Cut-Off Date?

By Melissa Krchnak Who has an influx of buyers? We sure do! My market (the Inland Empire of Southern California) is crawling with them. Our middle market is sitting a bit, but our entry-level and high-end are moving quite...