marketing Archive

3 Ways to Earn More Business than 99% of Your Competition

If a seasoned agent hands you a phone book, or encourages blasting a neighborhood with postcards to get new business, it may be time to reconsider who you’re surrounding yourself with. However: There are three things you can do...
November 11, 2014

Geo-Farming Part 2: Big Data

By Brandon Doyle By now, most of us know that establishing a geo-farm can be an excellent way to gain listings over the long run. In March of this year, I posted an article titled “Geo-Farming to Build Your...
October 30, 2014

Free Marketing Webinar With Guy Kawasaki

By Bobbi Howe This past July, I met Guy Kawasaki on Twitter while he was speaking at Inman Connect. Leigh Brown, broker-owner of RE/MAX Executive Realty in Concord, N.C., and I were having a conversation about our love of Canva...
October 10, 2014

Virtual Tours Go 3-D With Matterport

By Brandon Doyle My Matterport Pro 3-D camera system arrived on Thursday, and agents who are early adopters of new technology will see the benefits of being able to offer your clients something that no one else can do....
August 26, 2014

Pinterest Board Tips for Real Estate Pros (Part 2)

By Charlie Allred Pinterest boards are the second most important part of your Pinterest account. Last month, I talked about optimizing your Pinterest profile in the kickoff of my series on using Pinterest in your real estate business. The...

‘Coming Soon’ Listings: The Only Question You Need to Ask

By Sam DeBord There has been a lot of discussion lately about the propriety of pre-marketing listings. Promoting a “coming soon” listing on Zillow has been widely debated. I’ll attempt to make the discussion for a REALTOR® as simple...

The Real Estate Pro’s Guide to Pinterest (Part 1)

By Charlie Allred Last month, I wrote “How to Capitalize on Pinterest,” where I said the main benefit of Pinterest for agents and brokers is driving visitors to your real estate website. Well, last week I read a statistic...

Marketing to Expired Listings

By Brandon Doyle Many books and seasoned real estate experts will tell you to go after the expired listings. Your competition knows this – they may be going after your listing that just expired right now! While there is...

How to Capitalize on Pinterest

By Charlie Allred As Lynn Pineda, a south Florida real estate professional said, “If you are in real estate and you are not on Pinterest, something’s wrong with you.” I couldn’t agree with this sentiment more. Lynn is one...

You Can’t Pay for Experience

By Brooke Wolford In the past year since I started my real estate marketing company Organamx, I’ve noticed one growing trend: Many people have the notion that you can pay to somehow prove that you’re successful. While you can...
January 13, 2014