By Brooke Wolford
In the past year since I started my real estate marketing company Organamx, I’ve noticed one growing trend: Many people have the notion that you can pay to somehow prove that you’re successful.
While you can pay for an amazing website, for placement on Google, and even for leads, spending money will never prove that you have experience. Your experience is at the heart of everything you do – how you conduct your business, how you behave when you interact with clients, and the value you provide.
If you want to get ahead and get the highest ROI for the dollars you invest in advertising, your website, and leads, then you have to prove to everyone around you that you can truly back up any claim you present.
Being honest is the greatest thing you can do. People like to deal with people who speak from the heart. Honesty creates trust very quickly. The most obvious way to do this is to not misrepresent your experience.
Some of the most successful people I know get the majority of their business from past client referrals. Referrals prove that you can provide a good experience. Nothing you pay for can ever prove that.
Your No. 1 priority should be working to create the best possible experience for your current clients. If you do this, your clients will be compelled to talk about you and use you for other transactions. Then use everything else (your website, online advertising, and social channels) to promote that you have the experience to get the job done.
Brooke Wolford is a real estate practitioner with Coldwell Banker Burnet in Woodbury, Minn. Follow her blog at www.thehousingword.com.
By Rob Mehta
Recently, I attended one of the most “unique” YPN events I have ever attended. Quite simply, it was the “World’s Largest Tuesday Morning Sales Meeting.”
Drawing a crowd in this industry is no easy feat, but when a group of Midwest minds with moxie got together, they were determined to attract more than just a couple people. Thus was the birth of the “Biggest Tuesday Sales Meeting EVER,” a free education event in June that drew a whopping 430 attendees. It was created by the Metro YPN (Young Professionals Network) of the Saint Paul Area Association of REALTORS®.
Success of this event, like so many others, relies heavily upon the shoulders of the chosen speaker. SPAAR’s Metro YPN invited Travis Robertson this year, and he continued his long streak of dynamic, informative presentations. Robertson spoke about the world’s top agents and their marketing techniques, citing specific examples. He had attendees laughing, hugging, and asking a plethora of questions.
SPAAR’s Metro YPN consists of Continue reading »
By Lynn Minnick
As a certified international property specialist (or CIPS), I was able to participate in a really fantastic webinar session offered by the National Association of REALTORS®’ Global division. The webinar was presented by NAR Director of Digital Engagement Nobu Hata, who offered very helpful ideas for developing marketing with a global customer base in mind. As a result, here are the items that I am considering implementing to attain a more global reach:
- Photos - They say a picture is worth a thousand words, but in this case it pronounces them in all languages. Go strong with well-composed, well-lit, well-staged photos. Use a professional photographer if the situation requires it. International buyers are visual buyers, too.
- Responsive Design – Does your Web site work well on all platforms? Because it has to. With so many buyers using their mobile devices to search for homes, especially those visiting from abroad, you need to be sure your site works on phones and tablets. Take the time to check. Continue reading »
By Wade Corbett
How much time do you spend time researching and creating comparables for properties that you aspire to list? You then sit down with the homeowners and they have decided—in their infinite wisdom—that you should list it at a higher price than you suggested. What do you do?
Many agents will say, “Sure! Let’s list it at your price and we’ll see if it sells!” After all, we’re just happy to just add another listing to our portfolio, right? Many months later, the home is still on the market and the same sellers are questioning your ability to do your job. How many of us have shot ourselves in the foot this way?
Thankfully, there are some easy ways to avoid this situation: Continue reading »
By Scott Newman
Every real estate professional has experienced it: those slow times, the off-months, the hot streaks that suddenly go cold… call them what you will but when things turn sluggish at the office, it can not only be a confidence and momentum-killer but also a disaster for your business plan. So how do you avoid the roller coaster of income fluctuations typical of our industry? For me, that question can be answered with one word: networking.
But merely handing out business cards or posting flyers to community bulletin boards won’t put money in the bank. To really make networking your solution to spotty earnings, I propose thinking outside the box. With a little creativity, you can truly use the practice to generate a more consistent flow of business.
As REALTORS®, we all love to schmooze. It’s basically written into the job description. It’s also one of the best ways to meet new people and generate leads. Who’s to say you’ve got to wait for the next Facebook invite to come through before you have an opportunity to stretch your schmoozing skills? Imagine for a moment that you were the one organizing the party instead of just being an attendee. In fact, why wait for an event when you can plan one of your own at the very time your business needs a little boost?
Along with some referral partners, I’ve been hosting a quarterly networking event for the past year that’s gotten rave reviews. Setting up the event is relatively painless; I partner with a local bar or restaurant and bring in sponsors to cover the bulk of the costs. Then, I invite a wonderful mix of local prospects, business connections, and past clients. Everyone has a few drinks and a bite to eat and it’s a great way to stay top-of-mind when it comes time for people to recommend your services. In fact, I have closed several deals with people I’ve met at my networking events already! Continue reading »
By Scott Newman
So here’s where you currently stand: Everyone and their mother has been telling you to blog. They say, “it’s so important to connect with the potential clients in your market.” Or more generally, “put yourself out there!” Even asking, “Why aren’t you blogging already? You’re the best writer I know!” (This last one from your mom).
But what’s a newbie blogging REALTOR® to do? Where do you start? What do you say? What don’t you say?
For these questions and more, I hope this blog post and the tips it contains will provide answers. Because while a blog is arguably one of the more daunting personal marketing tools out there, it’s also one of the most effective. Starting and maintaining a blog is an important endeavor for any real estate professional looking for more ways to reach potential clients and—drum roll please—generate business.
Being yourself is the best advice you’ll probably ever get about almost any problem you’re having in life—how’s that for a tip?—but it also holds true with blogs. People want genuine experience, and if you can’t give that to them, they won’t give you their precious time and they’ll go off searching for another blog written by someone who has the realness factor they seek. Oh yeah, and then, when they’re hooked on some other agent’s blog, they’ll wind up buying a home from that agent and not you. Trust me, it can happen. Continue reading »