marketing Archive

You Can’t Pay for Experience

By Brooke Wolford In the past year since I started my real estate marketing company Organamx, I’ve noticed one growing trend: Many people have the notion that you can pay to somehow prove that you’re successful. While you can...
January 13, 2014

2014 Technology Resolutions

By Scott Newman Technology is changing our lives – and our industry – on a daily basis. And as they say, you’re either with the times or behind them. With that in mind, I wanted to roll out three...

Lead Consolidation: Two Forgotten Words in Online Real Estate Marketing

By Adam Ailion If you are anything like me, you are tired of hearing about the latest and greatest app you have to learn how to use, or the next best service to buy. My mind is going through...
October 11, 2013

Pulling Off a BIG Event

By Rob Mehta Recently, I attended one of the most “unique” YPN events I have ever attended. Quite simply, it was the “World’s Largest Tuesday Morning Sales Meeting.” Drawing a crowd in this industry is no easy feat, but...
August 27, 2013

Does Klout Matter in Real Estate?

By Dolores Esanu Recently, I’ve noticed quite a few business professionals engaging in “Klout.” Klout is a program that rates your sphere of influence within the social media world, with a score of 1 being lowest and 100 being...

Is Your Marketing Global-Friendly?

By Lynn Minnick As a certified international property specialist (or CIPS), I was able to participate in a really fantastic webinar session offered by the National Association of REALTORS®’ Global division. The webinar was presented by NAR Director of...

3 Ways to Deal With Unrealistic Sellers on Pricing

By Wade Corbett How much time do you spend time researching and creating comparables for properties that you aspire to list? You then sit down with the homeowners and they have decided—in their infinite wisdom—that you should list it...

Spice Up Your Networking to Boost Business

By Scott Newman Every real estate professional has experienced it: those slow times, the off-months, the hot streaks that suddenly go cold… call them what you will but when things turn sluggish at the office, it can not only...

#TimeForABreak: Is Social Media Taking Over Your Life?

By Melissa Krchnak I’ve had a few friends over the last couple weeks who have pledged to stay off social media for a day or longer. While I applaud their restraint, I’m not sure I understand the motivation behind...

A Blog Post About Blogging

By Scott Newman So here’s where you currently stand: Everyone and their mother has been telling you to blog. They say, “it’s so important to connect with the potential clients in your market.” Or more generally, “put yourself out...