marketing plan Archive

Scientifically Develop the Habit of Lead Generation: Part 2

Now that you've constructed your do-not-fail goal, here's the key to making this approach work in your business, as explained by legendary comedian Jerry Seinfeld....
November 26, 2014

3 Ways to Deal With Unrealistic Sellers on Pricing

By Wade Corbett How much time do you spend time researching and creating comparables for properties that you aspire to list? You then sit down with the homeowners and they have decided—in their infinite wisdom—that you should list it...

Smart Marketing: Makes All the Difference

By Dave Robison The Average Marketing Scenario A couple years ago a loan officer asked me a brilliant question that they should have asked themselves before they spent $30,000 on a failed marketing campaign. “Dave, I have had a...
February 21, 2013