market Archive

Keep it Relevant in Content Marketing

By Brandon Doyle Content marketing is all about creating original content that the reader values. A lot of people go wrong by copying and pasting another person’s works, or just regurgitating what someone else has already said. It is...

Is the Market Shifting?

By Jennifer Klein and Derek Sandoval There is a shift toward a seller’s market in many areas of the country. Placer County Association of REALTORS® YPN members Jennifer Klein and Derek Sandoval discuss contributing factors, including lack of inventory...
February 20, 2013

Are You Skipping Over the Commercial?

By Anand Patel The invention of the DVR was a beautiful thing. According to ACNielson, the marketing research firm, by 2011 more than 40 percent of U.S. households had DVRs giving families the ability to breeze right over TV...
February 18, 2013

Have You [Insert Social Media Platform]ed About Your Listing Today?

By Melissa Krchnak Have you tweeted about your new listing? Did you take a picture and +1 it on Google Plus? Are your friends liking it on Facebook? Is your tour going viral thanks to YouTube? Sounds silly and yet I’m...

Best Practices for Multiple Offer Situations

By Scott Newman Real estate is back in 2012 in a big way. Many markets are seeing price increases in response to dwindling inventories as more and more buyers are getting off the fence every day.  With that in...

What is Your Real Estate Expertise?

By Trisha Ocona Francis Being a real estate professional is more than just helping people sell, buy, or rent property, but rather assisting them in achieving their real estate goals. One of the best ways in doing so is...

2012: The Year of the Professional

By Veronica Barragan Some REALTORS® conceived 2012 as “The Year of Volume Transactions” because lower home prices created the need to increase transactions to keep up with personal career goals while maintaining life styles and income. In actuality, 2012...

Glass Half-Full or Half-Empty? No…it’s Neither!

By Dave Robison The crowd cheers, “Half-full, half-full!”  Buzzer rings…nope, the answer is neither. Why are so many people saying the glass is half-full? There are people saying half-empty as well.  Those Debbie Downers (the half-empty glass people) might say something...

Housing Affordability at All-Time High

By Jared James Did you know that cash buyers have made up over 30 percent of the overall buying market for five consecutive months? To give you some context, only two short years ago cash buyers only accounted for...

Groupon Could Be a Real Estate Marketing Mecca

By Jared James Part of my job as a real estate speaker/trainer is to keep up to date on the latest news, fads, tools and technologies that come out so that I can determine if I think they are...
April 22, 2011