market Archive

Why Real Estate Websites Need Community Pages

By Kyle Hiscock It’s 2016 and almost every real estate website is equipped with an IDX feed which provides the viewer with information on MLS property listings that are currently for sale.  This is certainly a great feature that...
June 3, 2016

Working With Hispanic Clients

By Erika Villegas Are you leaving money on the table by not working with Hispanic clients? I am still surprised to hear an answer of “no” when I ask agents from different parts of the country whether they work...
September 22, 2015

Choosing the Right Brokerage For You

By Brandon Doyle Whether you’re new to the business or in a growth stage, at some point in your career you’ll need to pick a brokerage to associate with (or start your own). There is no “one size fits...

Keep it Relevant in Content Marketing

By Brandon Doyle Content marketing is all about creating original content that the reader values. A lot of people go wrong by copying and pasting another person’s works, or just regurgitating what someone else has already said. It is...

Is the Market Shifting?

By Jennifer Klein and Derek Sandoval There is a shift toward a seller’s market in many areas of the country. Placer County Association of REALTORS® YPN members Jennifer Klein and Derek Sandoval discuss contributing factors, including lack of inventory...
February 20, 2013

Are You Skipping Over the Commercial?

By Anand Patel The invention of the DVR was a beautiful thing. According to ACNielson, the marketing research firm, by 2011 more than 40 percent of U.S. households had DVRs giving families the ability to breeze right over TV...

Have You [Insert Social Media Platform]ed About Your Listing Today?

By Melissa Krchnak Have you tweeted about your new listing? Did you take a picture and +1 it on Google Plus? Are your friends liking it on Facebook? Is your tour going viral thanks to YouTube? Sounds silly and yet I’m...

Best Practices for Multiple Offer Situations

By Scott Newman Real estate is back in 2012 in a big way. Many markets are seeing price increases in response to dwindling inventories as more and more buyers are getting off the fence every day.  With that in...

What is Your Real Estate Expertise?

By Trisha Ocona Francis Being a real estate professional is more than just helping people sell, buy, or rent property, but rather assisting them in achieving their real estate goals. One of the best ways in doing so is...

2012: The Year of the Professional

By Veronica Barragan Some REALTORS® conceived 2012 as “The Year of Volume Transactions” because lower home prices created the need to increase transactions to keep up with personal career goals while maintaining life styles and income. In actuality, 2012...