Jason O'Neil
By Jason O’Neil
Last week, I received an unusual call from a seller. As a REALTOR®, getting a call from a seller is not out of the ordinary. However, when this particular seller explains that he has developed a list of questions to use for a “prescreening” of potential REALTORS®, I really perk up. Despite what some may think, the approach did not come across as arrogant or stodgy, and as he asked his questions, I could only think how professional, thorough, and very interesting they were, and how crucial it was for me as his prospective employee to answer them.
After I hung up the phone, the experience prompted me to develop my own set of questions that are not only important for sellers to ask, but are also equally as important for REALTORS® to answer:
1. In what areas or neighborhoods do you predominately sell homes?
2. On average, how many days do your properties spend on the market?
3. What is your sale price to list price ratio?
4. More important, what is your sale price to original list price ratio?
5. What is your marketing strategy?
6. What is your communication strategy? How do you reach out to potential clients?
7. What is your team or company composition?
8. What three attributes set you apart from other agents?
9. What is your process for determining a listing price?
10. How do you make your listings stand out in the market?
I know most real estate professionals have been asked these questions countless times before. We could talk for hours about just one of them, explaining our marketing strategy or relating all the ways we are unique when compared with other REALTORS® in our market. But have you ever really taken the time to craft written answers to these questions? Continue reading »
Maura Neill
By Maura Neill
One might say that I have an affinity for shoes…in the way that vampires have an affinity for blood.
At RETechSouth last week, I was on the Agent All-Stars Panel, and just before we started the panel, our moderator told us we’d be introducing ourselves by stating our name and a word or a phrase that describes us best. While the others on the panel described their business models or their use of technology to secure clients, obviously appropriate for {ahem} a technology conference, I said: “I’m Maura Neill with RE/MAX Greater Atlanta, and I am a shoe fanatic.” And then I gave the audience a peek at my raspberry suede Garbo platforms with the faux crocodile heel in dark chocolate brown (pictured below), designed by my friend Ann Roth of Ann Roth Shoes (shameless plug for a friend and fellow business owner: check her out at annrothshoes.com).
For the rest of the day not only did people notice my shoes (let’s face it, how can you not notice raspberry suede?) but they also remembered me. (It’s quite a rush to hear the words, “I just love your shoes!”) Continue reading »
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