You’re on Facebook and Twitter four hours a day and you’re telling me you haven’t closed a lot of business lately? Of course not! Social media is just a tool in your arsenal — and when used effectively and efficiently it can help you cultivate business. So, how do you best use social media to benefit your business? Funny you should ask…
Make Your Time Count
I speak frequently on the subject of social media to all kinds of real estate professionals, and one of the first things I usually do is ask the following question of the audience: “Having reviewed my social media presence, how many of you think I spend more than an hour a day on social media?” Almost all the hands go up. Then I ask about two hours, then three, then four. Believe it or not, usually at least a third of the room thinks I am spending at least two hours a day on social media, but the reality is that isn’t even close — it’s more like 5-7 minutes, MAX.
There is a greatly diminishing rate of return on the amount of time you spend on social media. As a real estate professional, it is your job to have a solid, well thought out presence, which showcases you in a positive light and makes it easy for people to reach you. Beyond that, if you think playing on social media for hours a day is somehow going to replace tried-and-tested business cultivation techniques, you’re dead wrong.
Understand Your Audience
This is the easiest thing in the world to breakdown. Write this down, save it somewhere safe — even consider tattooing it on your arm so you NEVER forget. Continue reading »