listings Archive

Virtual Tours Go 3-D With Matterport

By Brandon Doyle My Matterport Pro 3-D camera system arrived on Thursday, and agents who are early adopters of new technology will see the benefits of being able to offer your clients something that no one else can do....
August 26, 2014

‘Coming Soon’ Listings: The Only Question You Need to Ask

By Sam DeBord There has been a lot of discussion lately about the propriety of pre-marketing listings. Promoting a “coming soon” listing on Zillow has been widely debated. I’ll attempt to make the discussion for a REALTOR® as simple...

Hey Home Owners, Leave the Hard Work to Us!

By Paul Everett The first indication from many home owners that they are seriously considering selling their home is often through a free listing on Zillow, Trulia, Craigslist, StreetEasy, or other regional and national For Sale By Owner sites....

The Three Ps of Real Estate

By Jason O’Neil I was going through our listing system the other day and became amazed at the amount of things we do to list a home. The list seems to get longer and more comprehensive as the years...

It’s Time to Rethink How We Price Our Listings

By Marianne Guenther Bornhoft A  new study just released from the Pew Research Center’s Project for Excellence in Journalism indicate that half of American adults have mobile Internet access via a tablet or smartphone.  This is a major shift...
October 9, 2012

Don’t Be That Guy

By Brooke Wolford It could just be me, but are you questioning why we still run into bad photos and poor property descriptions? It seems like a slight epidemic in my world lately. Every single time I run into...
July 25, 2012

Ugly Website Syndrome

By Ryan Gervais Do you suffer from ugly website syndrome?  Does your website have a twin? If you answered yes to either question, it is time to “get real,” as Dr. Phil would say, and develop a better brand...

5 Reasons to Love Realtors Property Resource®

By Stefanie Hahn Realtors Property Resource® was recently introduced to my market and I am pleasantly surprised by how much I love this tool.  For those of you not familiar with RPR, it is a database of 116 million...
March 13, 2012

If You Fail, It’s Not the Market’s Fault!

By Jared James As many of you know, I make my living as a speaker/trainer and have had the opportunity to speak to tens of thousands of REALTORS® and entrepreneurs over the last 12 months. My job is not...

Mid-REALTOR® Crisis: That Ain’t My Sign in Her Yard

By Toby Boyce She’d been courting both of us, and promised that she’d let us know tonight who she chose. I waited patiently by the phone, but finally drove by her house. That ain’t my sign in her yard....