By Jeremy Williams
I have heard other real estate practitioners say, “If you don’t take the listing, someone else will end up listing the home, selling it and making a commission.” I recently fell into that mindset and regretfully so. After months of actively marketing a property using both my time and money, the seller pulled their listing agreement saying that they just needed a new set of eyes. Despite my early reservations following the listing appointment, in the back of my mind I kept hearing take the listing or someone else will.
Upon termination of the listing agreement, frustration set in, but then clarity shortly followed. I realized I had spun my wheels marketing a property that just was not going to sell because the sellers’ expectations were unrealistic. Being upfront throughout the listing period, I let them know that several changes cosmetically needed to be done to make their home competitive with other homes in the market. I also let them know that the market required being priced correctly. The sellers did not believe that I knew what I was talking about. They held firm and did not pay attention to the feedback received by those that toured, the fact that no one submitted an offer after multiple showings, and for several showings stayed on sight as opposed to leaving, making the prospective buyers and their agents uncomfortable. I knew I was in trouble when I once made a suggestion early on and was called out as being ridiculous. Continue reading »