By Lincoln Crum
One of the people I admire so much these days is the hip hop star, music executive, and social entrepreneur Shawn “Jay-Z” Carter. Jay-Z has worked tirelessly in building a brand of “him.” The elements that stand out to me is his ability to build a brand around his artistic talents, which equate into business deals and creative allegiances with other brands.
There are “brands” out there today who are centered only around someones popularity or looks. Not Jay-Z. He has a very keen sense when it comes to marketing all things in his world. One of his most admirable talents is his ability to free flow his rap lyrics. It’s a well known fact that he hasn’t written down lyrics since 1996. He’s written, recorded and produced 12 albums, not including collaboration projects, since ’96, all of them performed either live or in a recording studio without anything written down on a piece of paper or teleprompter. This tells me that he thinks, creates and sings from the heart, passion is king with Jay-Z.
I have to believe that Jay-Z uses his “flow” technique in his other business ventures. He sees in his mind what he wants to become, commonly known as Psycho-Cybernetics. Not only does Jay-Z dominate the music arena, he’s developed his own clothing line, recording and production company for music, concerts and musicals… his most recent ventures include our profession, real estate, with the development of a new line of J Hotels.
Knowing this, how can we emulate his flow process of song lyrics in our industry as real estate professionals? Continue reading »
By Lincoln Crum
I recently closed a transaction that I had listed for 10 months. There were all kinds of difficulties with the transaction but we worked through them, one by one. My seller was out of state and was really good to work with, but towards the end was growing impatient. To say the least… as was I.
Once we got a month away from closing we ran into more challenges and I was afraid the deal would be dead more than once. Both my seller and I agreed to be relentless in our pursuit to get to the closing table. We spent quite a bit of time on the phone trying to make sure we were always on the same page. At the height of our frustration about three weeks before the closing, I was talking to the seller on the phone and we both hit our breaking point with the transaction. We took a brief pause, both realized that we were “over-analyzing” the situation and stopped thinking too much. Needless to say, the transaction became a lot more smooth after that realization.
I believe that we can “over-think” our real estate business sometimes. We’ve probably all been guilty of worrying about things that won’t happen. I’m a student from the school of thought that if you worry about something enough you may just make it come true. So, I practice the art every single day in my business of not driving myself crazy about things that are out of my control.
This specific transaction took longer than it should to get to the closing table because of market circumstance way beyond anyone’s control. My patience was tested more than once, but I didn’t let up. I made sure I was always positive in my approach with the seller and other agents involved. I take great pride in setting the tone from the beginning.
It all paid off for me last night when I opened an envelope from my seller. Inside the card was the sweetest note coupled with a $50 gift card to Outback. I don’t know how my seller knew that Outback is my favorite restaurant, let alone a bottle of Greg Norman Merlot and the Rockhampton Ribeye, but she did. Her note and the gift card meant as much to me as the commission, it’s nice to be appreciated.
Remember that we as agents have the opportunity along with the challenge of always setting the tone. If you approach every transaction with a good solid foundation of positivity, I’m convinced that you’ll lead the way and gain tons of respect from others in the real estate community, along with your own clients. You’ll be glad you did.
Lincoln Crum is REALTOR®, auctioneer, and entrepreneur based out of the Louisville, Ky. area. Lincoln can be found at www.ReachLincoln.com.
By Lincoln Crum
In the early days of my career I would get so excited about being in the business and the pursuit of success. The highs were really high, but unfortunately the lows were just as low. I would go weeks where I was on fire, listing and selling like crazy. Then, I’d hit a slump and couldn’t secure a listing appointment to save my life.
It has taken me quite some time to figure out one of the most important secrets to the real estate business. The secret has been there all along, right in front of my face and I didn’t even know it until recently.
The secret to success in the real estate industry lies within the boring, monotonous, day-to-day tasks associated with running your business. We all know what I’m talking about…cold calling, signage, flyers, e-mails, open houses, blogging, networking, juggling finances, working community events, the list goes on and on.
I used to think the business was only about the appointment and the closing. Now I’m convinced that it’s really about everything in between. The quote by the late Arthur Ashe says it all: “Success is found in the journey, not the destination.”
If you think about your business on a daily basis, the sum of all the little things you do on a minuscule level add up to the check received at the closing. I think about the definition of success all the time. I’ve determined it’s possessing the ability to do that one extra thing that no one else is willing to do.
As you move through every transaction I challenge you to think about what you can do to set yourself apart and make the journey that much better – for yourself, your business, and your clients.
Lincoln Crum is REALTOR, auctioneer, and entrepreneur based out of the Louisville, Kentucky area. Lincoln can be found at www.ReachLincoln.com.