By Drew Burks
What’s in a number?
I think we can all agree that not much has changed in the real estate industry over the years; so when social media took the world by storm, it was exciting to see how well it was received by real estate practitioners. Unfortunately, there is an underlying principle being taught to practitioners and it is causing more frustration with social media than anything.
You see, no matter how great a tool is, if you use it incorrectly you will get less than desirable results!
I have attended just about every REALTOR® training & coaching event available to our industry over the last eight to nine years, and most are all teaching the same flawed principle. It is this principle that causes practitioners to struggle to close more deals.
So what is the principle reason most real estate pros struggle to close more deals?
The No. 1 reason is very simple… most of us were told to focus on the wrong thing: “Sales is a numbers game!”
Sales is NOT a numbers game! Yes, I know this flies in the face of everything we have been told, so let me explain. Focusing on “leads” is all wrong; this strategy is creating more struggles for you than profits. Continue reading »
By Laura Rubinchuk
Unlike the old playground version of Foursquare, when you had to keep the ball within boundaries, the online/mobile version actually encourages you to venture out and explore new areas and venues…oh, and meet new people.
Foursquare gives you points for every “check-in” you make, and gives you more points for new venues. You also can collect badges, for example: “Super User” for checking in at 50 different venues, “Local” if you check-in to the same place three times in one week, and even a “Crunked” badge for checking-in to four different venues in one night (yes, I have one…call me a social butterfly if you must).
While entertaining to keep track of your friends (i.e. stalk, let’s be honest), the real reason I got hooked on it was when I heard the founder, Dennis Crowley, at Inman Connect in New York talk about the marketing implications of check-ins. For areas that allow billboards, think of the demographic information they can collect when they want to target a certain area for a particular product – they have thousands of check-ins and user information (male/female, age, etc. etc.) to base their decisions on where to spend their marketing dollars.
So how can Foursquare help your real estate business? Continue reading »
By Brian Copeland
I’m consistently reminded by my peers “you’re online too much,” “you can’t possibly get any work done,” or “you must not have a life to do what all you do.” Every time, my blood boils inside, and I find myself breathing harder to calm down and smile kindly. My response is then, “Yeah, I manage,” then I simply shut up.
What most of my fellow-market-REALTORS® don’t know is that while they are paying $0.25 to $0.45 for postage, spending hours of time fishing in an abyss of non-measurables and spending hours chasing potential, I’m sitting back every day with free leads coming through my door with no money spent and minimal hours worked. Why? I know how to capture my bloggable moments.
Posterous, iPhones, and quick boot laptops have made our efficiency soar in the recent years. I can work any time in those gaps in my days. What are the bloggable moments you are missing or not even noticing in your own business?
Being chauffeured. I’m writing this entry while riding in a shuttle from a Canadian airport. While not all of us travel a lot, if you’re stomach can handle it, you’ve likely got a 30 minute ride when you arrive somewhere on business. Turn that idle time into productivity.
Waiting on healthcare. Doctors, pharmacies, and health providers are notorious for being behind schedule. If you simply plan ahead to bring a keyboard device, you can turn that inconvenience into a victory. You don’t Internet connection there? Big deal. Open a Word (or like product) document and start typing. The joy of the cut and copy lives forever. Continue reading »
By Laura Rubinchuk
Has anyone told you recently that you may sell real estate, but you’re actually in the lead generation business? Yeah, it struck a chord with me too. Your next closing could be, and ideally would come from, your next lead. So how are you generating leads?
I like to the think of it as a big circle with spokes from different methods generating leads. The beauty of real estate is that there are so many different ways to be successful; you just have to find what works for you. So as an example, my “spokes” include:
- My Blog
- Social Media (primarily Facebook, Trulia, and Twitter)
- My Sphere (people I know)
- Open Houses
Your spokes may look different – calling FSBOs or expireds, newspaper ads, etc. But if you take out one of those spokes by not committing to them, the wheel will go flat!! Flat tires mean the bus goes nowhere, much like our business when we stop lead generating. It’s so easy to get caught up in babysitting current clients and contracts when things are busy, but if you don’t lead generate now, you’ll feel it in a few months.
Figure out your strengths and what will work for you and your personality. Stay true to what you pick because things may take a while to take off, but when they do, all the effort will be worth it! Get busy!
By Jessica Hickok
I recently got an e-mail from my Flickr photo sharing account stating that a map company had requested to use a photo I had taken. The photo was a tourist-y pic of Fremont Street in Las Vegas that was taken on a recent trip we made there last summer. The map company was requesting to use it for one of their online publication maps promoting the eclectic street.
Don’t get too excited, I’m not getting paid for them to use the photo, but I am getting a credit byline on the interactive online map.
They asked me for the byline credit link and the default was set to my Flickr user name. Although I like Flickr, I mostly use it for personal photos and I don’t use it that often. So I changed the credit to be given to my Web/blog site instead of my Flickr user name. Within weeks, I was amazed that my Web tracking stats were showing hundreds of hits on my web site that were coming from this online map Web site!
Then it hit me, posting pictures on Flickr (real estate related or not) can be just another way to drive traffic to your Web site. I haven’t received any phone calls from someone wanting to buy that overpriced listing that’s been on the market since last summer, but you never know. Nonetheless I am getting people hitting my Web site and all I did was upload a random photo to my Flickr account.
The moral of the story: Never underestimate the power of social media and a life well lived outside your job as REALTOR®. You’d be amazed at how they all intertwine within themselves. However, be warned young Jedi Warrior, it goes both ways… You must think before posting those “other” Vegas pics.
Jessica Hickok, a self-proclaimed blogging- and Twittering-fanatic, is with Dizmang Properties in Springfield, Mo. Visit Jessica’s blog: www.jessicahickok.com.