leads Archive

The Irony of Leading Trends

By Dave Robison Lately, I have heard numerous agents at many different brokerages talk about their experiences trying to get listings. These stories are from top performing agents, not rookies. One of the agents expressed how frustrated they are...

Marketing to Expired Listings

By Brandon Doyle Many books and seasoned real estate experts will tell you to go after the expired listings. Your competition knows this – they may be going after your listing that just expired right now! While there is...

You Can’t Pay for Experience

By Brooke Wolford In the past year since I started my real estate marketing company Organamx, I’ve noticed one growing trend: Many people have the notion that you can pay to somehow prove that you’re successful. While you can...
January 13, 2014

3 Tips for Transforming Your Job Into a Business

By Dave Robison How many times have you heard it?  You are your very own business owner in real estate.  You are an independent contractor, you incur and write off expenses, you spend your own marketing dollars and you...

Social Media: Are You Doing it Wrong?

By Scott Newman You’re on Facebook and Twitter four hours a day and you’re telling me you haven’t closed a lot of business lately?  Of course not!  Social media is just a tool in your arsenal — and when...

Evolution of the Point-of-Sale

By Dave Robison When I first started in the real estate business more than 14  years ago, I took classes where everybody touted using flyers to “capture buyers.”   One of the tactics was to leave the price off...
July 26, 2013

What is Your Referability?

By Jason O’Neil Referrals, referrals, referrals. We all get them and we all want more. We want referrals from our lenders, our title reps, our barbers, our past clients, and we especially want them from other agents. We love...

Ugly Website Syndrome

By Ryan Gervais Do you suffer from ugly website syndrome?  Does your website have a twin? If you answered yes to either question, it is time to “get real,” as Dr. Phil would say, and develop a better brand...

2012 Check In: What Have You Crossed Off This Year’s To-Do List?

By Stefanie Hahn In this video, I discuss six technologies to tackle in 2012.  What have you already crossed off your technology to-do list?  What do you still need to focus on this year?  We are already one quarter...
April 3, 2012

Growing Your Sphere & Business With Low Costs

By Dave Robison About 10 years ago when I started advertising online, I knew I only had a few years before the rest of the world caught up.  When I first broke out my SEO and PPC campaign, I...