Laura Rubinchuk
By Laura Rubinchuk
Has anyone told you recently that you may sell real estate, but you’re actually in the lead generation business? Yeah, it struck a chord with me too. Your next closing could be, and ideally would come from, your next lead. So how are you generating leads?
I like to the think of it as a big circle with spokes from different methods generating leads. The beauty of real estate is that there are so many different ways to be successful; you just have to find what works for you. So as an example, my “spokes” include:
- My Blog
- Social Media (primarily Facebook, Trulia, and Twitter)
- My Sphere (people I know)
- Open Houses
From Flickr: kr-crew
Your spokes may look different – calling FSBOs or expireds, newspaper ads, etc. But if you take out one of those spokes by not committing to them, the wheel will go flat!! Flat tires mean the bus goes nowhere, much like our business when we stop lead generating. It’s so easy to get caught up in babysitting current clients and contracts when things are busy, but if you don’t lead generate now, you’ll feel it in a few months.
Figure out your strengths and what will work for you and your personality. Stay true to what you pick because things may take a while to take off, but when they do, all the effort will be worth it! Get busy!
Laura Rubinchuk, GRI, is a real estate practitioner with Keller Williams Realty in McLean, Va. Visit her blog at www.ArlingtonRealEstateNews.com or her Web site at www.TheLJRGroup.com.
By Jeremy Williams
Jeremy Williams
Depending on which real estate company you are currently operating with, there is one truth that you probably have heard expressed over and over: Lead generation is the key to a successful real estate business. Without generation, the well can dry up and the next thing you know your scrambling to find that next client.
Methods of lead generation can include farming a geographic area, prospecting a sphere of influence, pop-bys, open houses, and many other tried and true methods. With the influence of rapidly progressing technology, new methods are developing that might be outside the traditional methods of lead generation.
One of the methods at the front of the industry currently is the use of Facebook, specifically Facebook fan pages. Lead generation will always have better results when you have a connection with that person. Facebook is a tool that allows you to develop and nurture that connection. Utilizing this tool properly not only will you strengthen relationships both new and old, but you will soon realize new business opportunities to keep your lead well from drying up. Continue reading »
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