By Dave Robison
When I first started in the real estate business more than 14 years ago, I took classes where everybody touted using flyers to “capture buyers.” One of the tactics was to leave the price off the flyer so that buyers would call to get the price. Others had special offers or asked buyers to call for more details. The only problem was flyers were always disappearing, and it was a constant fight to keep them in stock.
Around my fourth year in the business — or about a decade ago — the 1-800 call capture systems started gaining traction. The public loved listening to a recording because it was almost like taking a flyer, but they didn’t have to talk to an agent. The public didn’t realize that the agents were capturing their information. Now it seems like almost everybody has one of these systems on their signs to capture buyer leads.
Fast-forward to today: Now we’re seeing another change. If a buyer wants to know what a home’s list price is when driving by, they simply check an app on their phone. They can see pictures of the inside, they can read property details, they have all the info at the touch of a button.
This type of home shopping about to become more prevalent for two reasons: Continue reading »