Laura Rubinchuk Archive

Rentals: Time Donation or Client Base Builder?

By Laura Rubinchuk All of the tag lines we hear somehow incorporate the following: Who do you know who’s looking to buy or sell in the next 30 days? Notice we never hear “rent” in those scenarios. Well as...

What Superbowl XLV Taught Me About My Real Estate Career

By Laura Rubinchuk Millions of people tuned in last night to watch football, commercials, eat junk food and drink beer, or maybe you were just waiting to see when it would be over to catch the new episode of...

A Case For Facebook Fan Pages for Your Business

By Laura Rubinchuk Lately I’ve been convinced that Facebook business pages should be more like a community page, a 365 page, or another way to get your community involved and talking. While I see extreme value in that, and...
November 19, 2010

Engaging With Your Community: Become the Local Expert

By Laura Rubinchuk Blog for business. SEO on steroids. Tags, Meta Tags, video blogging, photo blogging, keywords and content…I could go on and on about all of the things we’re taught when we explore the online world as a...
September 21, 2010

What Do You Do When Business is Slow?

By Laura Rubinchuk The real estate market is cyclical, we all know that. Busy in spring and fall, quiet during the winter and summer. At least that’s what my market usually looks like. This summer I found myself with...
September 2, 2010

So The Tax Credit Is Over – Now What?

By Laura Rubinchuk So it’s the week after the tax credit deadline…have you noticed a change yet in behavior? While real estate is local, our inventory in the Washington, D.C. metro market got eaten up in April as people...

Foursquare: Game On

By Laura Rubinchuk  Unlike the old playground version of Foursquare, when you had to keep the ball within boundaries, the online/mobile version actually encourages you to venture out and explore new areas and venues…oh, and meet new people. Foursquare...

FHA Condo Financing & Stunting Real Estate Recovery

By Laura Rubinchuk When I heard about the new FHA DELRAP/HRAP guidelines for condo financing, my gut reaction was, “Well, I might as well go find another job.” Some of the subjective guidelines for the new approval process will...

Your Clients Deserve the Best Advice

By Laura Rubinchuk For the past two years, I’ve been able to bury my head in the sand when it comes to distressed properties. It’s just not a huge part of the market in the area I do most...

The Wheels on the Bus Go Round and Round

By Laura Rubinchuk Has anyone told you recently that you may sell real estate, but you’re actually in the lead generation business? Yeah, it struck a chord with me too. Your next closing could be, and ideally would come...