Just like 360-degree tours, using video as part of your overall marketing strategy isn’t a luxury anymore. It’s a necessity. Video marketing is the cornerstone of a strong online presence, which is essential since about 97% of buyers use the internet in their home search, according to a National Association of REALTORS® (NAR) report. Adding consistent, branded and valuable video …
Effective Strategies for Building Trust With Your Client
By: Wendy Rose Gould When a client hires you as their real estate agent, it’s a sign they want your expertise and guidance in selling or buying a home. They’ve likely done some research to decide on an agent. They might have heard of you from a friend or family member, or they might have read reviews about you online. …
Don’t Let the Overwhelm of the AI Craze Stop You From Using It
By: Neil Goradia We have all seen the headlines: AI revolutionizes the real estate industry! (and every other industry, for that matter). Generative AI, Analytical AI, AI is taking over! AI AI AI! All I hear about is AI and how if I’m not using it I am absolutely behind and missing out on business opportunities, or extra time or …
3 Actionable Tips for Keeping Sellers Happy When the Market Shifts
By: Alex Capazollo If a shift hasn’t happened in your market yet, there’s still a chance it is happening in someone else’s. The band-aid of low interest rates is currently being yanked off, causing a significant increase in monthly payments for potential buyers. People are in fear of a potential recession. Real estate values are beginning to plateau and even …
Elevate Your Visibility Online With a Lasting Digital Brand
Use a .realtor™ domain to establish instant credibility and top search results. Content sponsored by get.realtor. Building your digital brand is one of the best ways to increase awareness of your business and the services you offer. A powerful online presence will help you drive leads through your website, generate referrals and grow your network. There’s no better way for …
Help Homebuyers Prepare for Life’s Stages
By: Barbara Ballinger Homeowners’ needs change as they ramble through life. One minute a two-story house with a landscaped yard fits their family’s needs. Before too long, they’re empty nesters who find it hard to navigate stairs and handle maintenance. They begin contemplating a condo with a small deck. Help your buyers match the type of house that will bring …
Help Clients Avoid Moving Scams
By Anita Clark Moving scams are real and if you or your clients have ever been victimized, you know how difficult the frustration and struggle is to get your property. While real estate agents are typically not involved in the moving aspect of home relocation, they can provide advice or even provide a list of potential sources to make the …
Partner With a Mortgage Broker for a Competitive Edge in 2024
By: MortgageMatchup.com The real estate market is in a steady upswing with the likelihood of mortgage rates falling and inventory rising later in the year and into 2025. Now is the time to set yourself up for a successful year. Be Prepared for a Shift in the Market By anticipating increased demand in the housing market, you can better prepare …
Real Life First Time Home Buyers vs Reality TV First Time Home Buyers
By: Duriel Taylor First time home buyers are individuals who have either never purchased real estate before or individuals who have not owned real estate in the last three years. These buyers often have questions about every step of the process and rely on real estate professionals to help them sort through all that comes with buying a home. The …
How to Overcome the ‘Too Young’ Objection in Real Estate
By: Alex Craig Being young in real estate can sometimes be a barrier or hurdle to getting clients—but it doesn’t have to be. You can overcome feeling “too young” or clients choosing another agent simply because they believe you’re “too young” to help them buy or sell a home. I was 25 when I got started in real estate. I …