Jonathan Osman Archive

Five Tech Tools You Need to Survive in 2011

By Jonathan Osman No one would have guessed that REALTORS® would look back on 2009 as “the good ole days,” but as the real estate market continues to find bottom, that’s exactly what some are doing.  The reality for...

Can a Video Replace the Handwritten Note?

By Jonathan Osman Will the handwritten note ever be replaced? I think that a personalized video message can do the trick. Here are a few tips, tricks, and examples of what not to do when sending a personalized message...

Show Me Your Barcode!

By Jonathan Osman When you think of a barcode, you are no doubt thinking of the UPC labels that exist on the back of EVERYTHING.  The lines on a barcode correspond with a database that delivers information on the...

Real Estate is ‘Easy Money’

By Jonathan Osman Step 1: Find a buyer. In my market, the unemployment rate is 11.1 percent and the under-employment rate is around 16-20 percent. While a few years ago, one could conceivably purchase a house without a job;...

Saving My Business, My Community, and Our Industry

By Jonathan Osman If you ever want to start a heated discussion among agents in my area, ask them their opinion of short sales.  What will pour forth is the most draw-dropping tales of sheer lunacy; always ending with...

Why You Must Have a Virtual Phone System

By Jonathan Osman Eight months ago, I started investigating the idea of buying my own telephone system.  With my mobile number on every sign that I owned and in every ad, I received calls at all hours of the...

What Does Your Facebook Profile Say About You?

By Jonathan Osman You are a professional now. You dress in business attire during the work week. You have a website that has every home listed in the MLS.  Your carefully written bio makes you appear as you are...

How Social Media Saved My Real Estate Career

By Jonathan Osman I’m awestruck at those who have totally disregarded blogging and other forms of social media as a medium for generating business for themselves.  For me, it’s thanks to social media that I’m still in the real...