By Anand Patel
Successful real estate agents are failures.
Let me explain. To really make it big in real estate, we have to accept the fact that failing — A LOT — is part of the equation. We all know real estate is a numbers game, we just have to remember that every time we fail (i.e. FSBO says, “I just bought this new how-to book and I’m selling my home myself!” Buyer says, “Sorry, I’m working with my sister’s ex-boyfriend’s step mom who just got her real estate license.”) we are one step closer to getting that “Yes!” If we aren’t failing at least weekly, preferably DAILY, we aren’t stepping outside our comfort zone enough. This means we are settling and not pushing ourselves beyond what we “think” we are capable of accomplishing. We all know, deep down, we can each do MORE. I have to remind myself all the time when I get in a rut.
So what do we do to keep moving forward, being persistent, resilient, and staying motivated in the face of “failing” daily?
- Make a game out of it. Why can’t failing be fun? Keep tally on a whiteboard in your office of each call that’s a “No” and then celebrate the eventual “Yes!” with a simple pat on the back, a little victory dance at your desk, or buy yourself that new jacket you’ve been wanting as a reward. Do whatever it takes to make it fun and enjoyable.
- Don’t take it personally. Each person you don’t attempt to call or approach, you are already 100 percent guaranteed NOT to get their business. What do you have to lose?
- My favorite method: Continue reading »
By Lincoln Crum
One of the people I admire so much these days is the hip hop star, music executive, and social entrepreneur Shawn “Jay-Z” Carter. Jay-Z has worked tirelessly in building a brand of “him.” The elements that stand out to me is his ability to build a brand around his artistic talents, which equate into business deals and creative allegiances with other brands.
There are “brands” out there today who are centered only around someones popularity or looks. Not Jay-Z. He has a very keen sense when it comes to marketing all things in his world. One of his most admirable talents is his ability to free flow his rap lyrics. It’s a well known fact that he hasn’t written down lyrics since 1996. He’s written, recorded and produced 12 albums, not including collaboration projects, since ’96, all of them performed either live or in a recording studio without anything written down on a piece of paper or teleprompter. This tells me that he thinks, creates and sings from the heart, passion is king with Jay-Z.
I have to believe that Jay-Z uses his “flow” technique in his other business ventures. He sees in his mind what he wants to become, commonly known as Psycho-Cybernetics. Not only does Jay-Z dominate the music arena, he’s developed his own clothing line, recording and production company for music, concerts and musicals… his most recent ventures include our profession, real estate, with the development of a new line of J Hotels.
Knowing this, how can we emulate his flow process of song lyrics in our industry as real estate professionals? Continue reading »