Stefanie Hahn

By Stefanie Hahn

Agents will often ask me to check out their real estate website.  They want to know how it looks, do I like it and are they doing it right?  I love when I get to peek into an agent’s website and get a glimpse of what is important to them.   Many agents opt for a template site – and that can be okay, as long as the site has a few key elements.  I like to see that the agent has some control over the site, too: content, placement, headers, page titles and link structure – but mostly content.  You can have the most search engine optimized site out there but, if you content stinks, the consumer won’t stay long.  Bonus for fresh content, because we know how much Google loves fresh content.  Here is my “must have” list:

1.       I want to see “search for homes” or something similar on the first page, right in front of me. I see so many sites that bury the home search behind pages and pages of pointless content.  Consumers expect to be able to search for homes on your real estate website.  Keep it front and center.  Two other things that would be so great: keep your home search unencumbered.  Don’t make me fill out a resume before I can see what homes are available in my desired school district.  Just let me search on my own. And, secondly, please give me all the listings.  Not just yours, your office or your company listings.  I want them all.

2.       Give me market snapshots – there are tons of cool tools that will help you do this … Altos, Top Producer, or do  your own through your MLS data.  I want to know what the market is doing in the area where I am buying or selling.  Give me data. Continue reading »