By Stefanie Hahn
Agents will often ask me to check out their real estate website. They want to know how it looks, do I like it and are they doing it right? I love when I get to peek into an agent’s website and get a glimpse of what is important to them. Many agents opt for a template site – and that can be okay, as long as the site has a few key elements. I like to see that the agent has some control over the site, too: content, placement, headers, page titles and link structure – but mostly content. You can have the most search engine optimized site out there but, if you content stinks, the consumer won’t stay long. Bonus for fresh content, because we know how much Google loves fresh content. Here is my “must have” list:
1. I want to see “search for homes” or something similar on the first page, right in front of me. I see so many sites that bury the home search behind pages and pages of pointless content. Consumers expect to be able to search for homes on your real estate website. Keep it front and center. Two other things that would be so great: keep your home search unencumbered. Don’t make me fill out a resume before I can see what homes are available in my desired school district. Just let me search on my own. And, secondly, please give me all the listings. Not just yours, your office or your company listings. I want them all.
2. Give me market snapshots – there are tons of cool tools that will help you do this … Altos, Top Producer, or do your own through your MLS data. I want to know what the market is doing in the area where I am buying or selling. Give me data. Continue reading »
By Brian Copeland
From Inman’s Real Estate Connect NYC‘s morning session on Internet marketing, Gothamist.com blogger-owner Jake Dobkin shares the following:
Steps to Success:
Step 1: Produce Good Content
Step 2: Tell The Right People
Step 3: Measure Results
Step 4: Repeat
Jake reports that the real estate industry usually drops the ball at step three. He says if your blog is not seeing ROI or results STOP immediately and do something else. Sometimes, there is brilliance in knowing when to stop hitting your head against the wall.