By Lynn Minnick
As a certified international property specialist (or CIPS), I was able to participate in a really fantastic webinar session offered by the National Association of REALTORS®’ Global division. The webinar was presented by NAR Director of Digital Engagement Nobu Hata, who offered very helpful ideas for developing marketing with a global customer base in mind. As a result, here are the items that I am considering implementing to attain a more global reach:
- Photos - They say a picture is worth a thousand words, but in this case it pronounces them in all languages. Go strong with well-composed, well-lit, well-staged photos. Use a professional photographer if the situation requires it. International buyers are visual buyers, too.
- Responsive Design – Does your Web site work well on all platforms? Because it has to. With so many buyers using their mobile devices to search for homes, especially those visiting from abroad, you need to be sure your site works on phones and tablets. Take the time to check. Continue reading »
By Dawn Miller, 2009 NAR Conference Blogger
If you didn’t have a chance to go to the YPN reception last night, you missed out! The rooftop of Hotel Solamar was packed as early as 6:30 p.m. when YPNers from across the country met to introduce each other, share, and exchange ideas.
If you did go, I hope we had a chance to meet! Start looking for #ypn and #joinypn on Twitter to help find your fellow YPN REALTORS®. We’ll be able to do more networking, socialize, and maybe even send a referral back or forth.
By this time in the conference you have probably been going nonstop. From meeting to forums, to the expo and receptions. Recharge your batteries tonight, because tomorrow I want to take you on a trip around the world!
Don’t leave the conference without meeting some fellow international REALTORS® tomorrow at the International Networking Center found on the international side of the expo. There will be many networking times throughout the day to meet REALTORS® from many different countries as early as 10 a.m.
Don’t forget to visit my friends Claudette and Roberto at Playa Boninta Beach Residences booth and Luis with Boomers Abroad. I had the opporunity to meet them in July during an International Real Estate Expo in Dominican Republic. As you’re leaving the international side of the expo, take some time to visit with Amanda Dykes at the Institute for Luxury Home Marketing booth where they have incredible opportunities to mix luxury home marketing and International real estate together!