By Brooke Wolford
I recently chatted with John DiBiase, NAR’s Government Affairs communications director. We got into a discussion about YPN and how it changed my career. I though it’s a valid story to share.
When I first obtained my license, I began working in a large office. I started out by assisting a fellow agent. Within a month of me having my license, the agent I worked for business went downhill. My hopes of being able to learn from a veteran agent were gone. Besides that, the office I worked in was so large, that I got lost in the shuffle. I began to realize that this office was not the best place for me.
I ended up moving to a new company. I love the company and the technology tools it had. While I loved my new company, I still felt like I was missing something. I couldn’t seem to get on track and get my business going. I began to research ways to launch my business and I soon ran into the YPN website.
I couldn’t believe the information I found. I would read blogs in complete amazement of what other agents were doing. Some if the things I learned I had never even heard of before. I went on overload a bit. But I have to say, it’s the best thing that ever happened to me.
I have been able to grow as an agent. My business has improved tremendously. Some people may say that I know what I am doing now. Outside growing my business, I have also become more involved with my industry at-large. Not to mention being able to connect with people at NAR like John who I have been able to get advice from and be able to voice my opinion to.
So if you ever had any doubts about YPN, I am a perfect example of why it works. I am not paid by NAR or YPN to say this; it’s the truth. If I hadn’t found YPN when I did, I can’t say that I would still be in the business.
Brooke Wolford is a real estate practitioner with Edina Realty, Hastings, Minn. Follow her blog at adventuresinrookierealestate.com.
By Subhi J. Gharbieh
Many times agents are quick to use the “client” title for someone they are working with or representing in a real estate transaction. There are so many people out there nowadays trying to scam others, and it happens every day in our industry. My friendly advice to real estate professionals: Get to know the person you are representing before you call them your client.
A practitioner sends me an email one Friday, letting me know that her client from Waco, Texas is interested in viewing a $3.5 million listing I have in Plano, a suburb outside of Dallas. She said that this client owns a sports merchandising company and that he was only in town for the weekend. She wanted to bring him in that next morning, on Saturday. As any luxury home owner would, my client requested that I make sure that any potential buyers were qualified to purchase a home within this price range. So I simply asked the agent for a pre-approval letter, or some document to show that this buyer was well qualified. I would hate for my client to have to leave their home for a few hours on a Saturday morning for someone who has no real interest in purchasing their home.
The agent soon called me back and said that her “client” does not wish to share any of his information, and that if we wanted to “sell” the house, we would let him view it. A thought came to mind when she said that: “What if this is a high profile celebrity, professional athlete, CEO or such, I cannot let this buyer slip away. ” So I quickly asked her for her clients name, and she hesitantly gave it to me. For confidentiality purposes- we’re going to call him ” Mr. Joe Blow.”
Not knowing where to start, I simply Google searched “Joe Blow Waco Texas.” Continue reading »
By Jason O’Neil
In today’s day and age of hyper-competition and hyper-information, consumers are looking for substance and relevance. They are looking to buy but not be sold. But how is that possible? How does one buy if they aren’t sold?
Bill Gates wrote in his 1999 (but still relevant) book Business @ the Speed of Thought, ”The most meaningful way to differentiate your company from your competition … is to do an outstanding job with information. How you gather, manage, and use information will determine whether you win or lose.”
Sounds easy enough — but showings are almost nonexistent, sign calls have dried up, and football season starts this weekend. No one will be going to my open houses.
True, and the fact of the matter is that a potential home buyer can see virtually every angle of your home online…in most cases they can find out the details and the price on their smartphone in half the time it would take to call the number on the sign and hope for a live person.
In the spirit of the aforementioned Gates quote, I propose that we, as REALTORS®, incorporate the following to make certain we are winning in the eyes of the public:
1. Be accurate. Continue reading »
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