information Archive

Keep it Relevant in Content Marketing

By Brandon Doyle Content marketing is all about creating original content that the reader values. A lot of people go wrong by copying and pasting another person’s works, or just regurgitating what someone else has already said. It is...

Happy Birthday, Generation Y!

By Marianne Guenther Bornhoft 1982 was a year like no other. It created the Y generation. What’s so special about this group of people? A lot.  Its members aren’t afraid to tell you why. The name Generation Y first...
November 28, 2012

Have You [Insert Social Media Platform]ed About Your Listing Today?

By Melissa Krchnak Have you tweeted about your new listing? Did you take a picture and +1 it on Google Plus? Are your friends liking it on Facebook? Is your tour going viral thanks to YouTube? Sounds silly and yet I’m...

The Last About Me Page You Will Have to Fill Out

By Stefanie Hahn I hope that your SocialBios is the last About Me page you will have to complete now that REALTOR.com and SocialBios have fully launched the Hyper-Social(TM) Agent Profile Pages and Hyper-Social(TM) Agent Recommendations. Presented at the...

YPN Helped Me Become a Better Agent

By Brooke Wolford I recently chatted with John DiBiase, NAR’s Government Affairs communications director.  We got into a discussion about YPN and how it changed my career.  I though it’s a valid story to share. When I first obtained...

Too Much Disclosure: Be Careful!

By Cory Brewer An agent in my office recently had a deal where the clients on the other side of the transaction carelessly posted information online and it ended up costing them, BIG TIME. When selling a house, it’s...

How Well Do You Know Your ‘Client?’

By Subhi J. Gharbieh Many times agents are quick to use the “client” title for someone they are working with or representing in a real estate transaction.  There are so many people out there nowadays trying to scam others,...

Hyper-Information and Real Estate

By Jason O’Neil In today’s day and age of hyper-competition and hyper-information, consumers are looking for substance and relevance. They are looking to buy but not be sold. But how is that possible? How does one buy if they...
September 10, 2010

Have You Googled Yourself Lately?

By Brooke Wolford I recently blogged about this and I think it was very necessary to share with YPN. Yes, it’s kind of lame to Google yourself. Yes some people look at it as being egotistical. But there are...

For Your Blog, Web site: Free Consumer Content Updated in Real-Time

Just-released, free customizable content widgets available at the REALTOR® Content Resource, powered by NAR’s consumer Web site HouseLogic, let you easily incorporate homeownership content into your Web site or blog. Customize the size and shape of the widgets, and...