By Jason O’Neil
I blame FedEx, but there are many culprits contributing to the new mentality of instant access. Instant access has become normal. Companies and individuals provide instant access for a few simple reasons: 1.) They can; 2.) If they don’t, someone else will; 3.) Customers demand it.
So where does that leave us?
There’s an old cartoon of a man sitting at his desk and his presumed boss pokes his head in and hollers: “What are you doing?” To which the man replies, “Thinking.” Boss, “Well, I don’t pay you to think.” Our guy reveals a dumbfounded look.
But thinking takes time and can’t be achieved instantly, and frankly, I don’t want it to be. When I hire a professional for any job, I want them to truly take their time and craft the right solution, not just the fastest solution. When the tables are turned and I am hired as the professional, I want to take my time and truly craft a One Size Fits You solution; a solution that my clients know is tailored to what they’ve hired me for. But this is a delicate balancing act because, as I mentioned, thinking takes time.
I think the most important thing is to remind ourselves that we need time to reflect and to think, to be away from any screen, even if only during lunch or a couple of hours in the morning. It’s these hours or days that keep us sharp, that keep us on our toes, that allow us to think.
Next time someone calls/e-mails/texts you with a problem, don’t feel compelled to spit out an answer. Let them know you’ll “think about the solution” and call them back. They and you will genuinely appreciate it.
Jason O’Neil is an associate broker with Encore Sotheby’s International Realty in Indianapolis. Connect with him at jasononeilrealtor.com.
By Jason O’Neil
One of the places where I have focused my business is on referrals and past clients. This isn’t unique. But the way I look at it is unique, and it has to do with what I call “The Gap.”
Here’s what I mean: According to NAR, in 2011, 69 percent of all sellers said that they definitely would use their agent again, yet in that same year only 22 percent of all sellers had previously worked with their listing agent.
Knowing that the average person moves every four-to-eight years, and moves 18 miles …what happened? Why would so many agents end the relationship brilliantly (presumably with a sale) yet fail to get the listing later on? I think there are only two real reasons for this: the agents goes out of business or the agent fails to talk to their clients.
- Have and use a database
- Develop a client touch program
- Minimum two touches per year
- Anniversaries (Home sale anniversary)
- Daylight Savings time
- Monthly Touch Program
- Monthly Mailings involving quotes and/or give-aways
- Vendor Partner Programs
The key is to be mindful of “The Gap” and develop strategies to avoid it. What are you doing in your business to Mind the Gap?
Jason O’Neil is a broker-owner of McKenzie Real Estate in Indianapolis. Visit his site: www.McKenzieListings.com
By Lynn Minnick
I’ve been marketing the crazy out of a high-end listing. (Yes, I’m fairly sure I just made up that expression…but this is about getting creative, right?) This is easily the hardest I’ve ever worked to sell a listing. In this market, I went in knowing it would be a challenge, armed with an arsenal of creative ideas and a full social media marketing plan. Taking a partner on this project was necessary because I knew I would be traveling abroad for an extended time during the listing period, but it has been great to have someone to bounce ideas around with. Because of this, we’ve done some interesting things that might give you a few ideas.
We started off with hosting “An Evening With Monica Seles” in NYC through the International Tennis Hall of Fame in Newport, R.I., and by sponsoring the Campbell Tennis Tournament. We did this because the property has a Har-Tru tennis court overlooking the Connecticut River. (See, Monica is such a good sport – having her picture taken with our sign!) Sure, we had broker tours as well as the requisite broker’s open house, but we made it memorable by creating a micro-cocktail named after the property (we called it “The Knowles”), sushi and seafood appetizers, a wine and dessert tasting by the river, and an amazing door prize giveaway (tickets to the U.S. Open!).
We’ve been in the New York Times, Wall Street Journal, and on every online venue we should be. We’ve targeted the agents selling high-end waterfronts with glossy mailers and e-mails. Continue reading »
By Brian Copeland, 2009 NAR Conference Blogger
As I entered Conference Hall B, the fresh smell of new carpet smacked me right in the face. It was like stepping into a new car…very nice. I have to admit, however, there’s also a new aroma and attitude in the air this year in comparison to last year’s Orlando conference. A refreshed energy of positive market seems to be the topic of every conversation I walk into. Just this week, the Greater Nashville Association of REALTORS released that our sales are up a whopping 22.7 percent. The San Diego ABC affiliate is reporting that foreclosures in market are down 3 percent. At the CRS welcome reception last night, energy was high with nothing but happy talk.
As you enter this time, I encourage you to do the following:
1. Search out the positive agents in our industry and spend time listening, recharging and learning.
2. Walk the other direction when that ONE gloom-and-doomer corners you on the Expo floor. You don’t need that energy.
3. Find one great idea on the Expo floor and try it for at least two years.
4. Connect with two or three agents, set a time at the end of the day, then meet for 30 minutes to discuss and energize what each of you learned that day and want to implement/take home (hat-tip Julie Beall, Dayton, OH and Jake Marsh, Denver, CO…my YPN peeps).
5. Go to The Good Neighbor Awards presentation and watch the videos. TAKE KLEENEX! It’s an Oprah reunion moment!! They are inspiring, moving and amazing! Saturday Nov. 14 at 4 p.m. General Session ( http://www.realtor.org/convention.nsf/pages/schedule )