By Melissa Krchnak
Sounds silly and yet I’m serious. Have you Googled your listing yet? I bet the person who wants to buy it has. They’ve map searched it, checked its walkability and researched the school district. Have you?
See, you can make a big impact by thinking local. Real local. Whatever that new home owner would want to know about the home — from the cable provider to the nearest dog park — you should be giving it to them. They want to know what you know… and some of what you don’t. So, go through your current listings and start blogging (and all other forms of social media) about that which you’d want to know. Important stuff, like where’s the nearest Pinkberry?
Melissa Krchnak is the assistant team leader for Keller Williams Realty in Rancho Cucamonga, Calif. Connect with her at kwrancho.com.
By Amy Steele
I have been remiss. I readily admit it. I used to blog about the Crestline and Lake Arrowhead area in California on the ActiveRain platform regularly. The best part about ActiveRain is that you get to learn from other real estate professionals from all across the country, reading their stories and experiences, and what to do and what not to do in today’s real estate market.
I am also a chosen YPN Lounge blogger, and my duties to my colleagues for being chosen as such should definitely take precedence.
I am on ActiveRain daily, reading what others post, but lately I haven’t been posting my own content. Why? I suppose it’s because I end up reading a lot of other blogs, and by the time I should write my own, I end up doing paperwork, going through the nearly 400 e-mails I get daily, cleaning my desk, watering my plant, or watching a movie on Netflix (gasp! For the record, that only happened once on a Sunday doing floor time in the spring on a REALLY foggy day).
Once you get into this mode of self-defeatism, it is hard to break back out of it.