By Brian Copeland
Watching the Grammys is always a highlight in my year. As a former music publisher with still interest in a few companies, I still get to vote! This darn REALTOR® addiction and the constant need to find applications for my business and profession in everything I see drives me nuts; so, of course, I have to comment on the things I noticed on the Grammys that we can apply to our business.
1. Collaboration is key. Lady Gaga and Elton John’s opening duet was a perfect blend of classic and new. As a “Gaga,” who are the Eltons you are including in your life for a duet? One of my biggest learning experiences came from a veteran agent in my local market who owned a competing brokerage, Christie Wilson, of The Wilson Group. We co-listed several things when I was new in the industry, and I learned so much from her wisdom.
2. Your recognition will eventually come. Kanye West made musical tacky history with his scene steeling moment with Taylor Swift at the VMAs. Beyonce held her own smoothly and classily and saw her song rise to the top for Single Ladies. If you don’t get the position/thanks/whatever you expected from your association, clients, brokers, etc., hang in there it may come in another way, a little further down the road. Continue reading »