By Toby Boyce
Let me start with this: I don’t work and am not receiving any money for this post – unless Google offers it. And to be honest, I have labored against the “mighty one” for years. But here we sit in 2010 and my mind has started to wonder about where the “G” will take the world next.
There have been hushed whispers – and some not so hushed – about Google’s plans and how they are going to impact the real estate market.
The world-wide mega-mart one-stop super MLS? Huh? What? Sorry, I wasn’t going there.
The evolution of social media is in the location-based technologies. Foursquare is supposed to be the greatest thing since sliced bread in 2010. Then why is it that when I’m sitting in Columbus, Ohio, there are only a handful of updates coming through my stream? Ahh, they’re on Yelp right? Hmm … no.
So where are they doing their location based searches. That’s right. Google Maps.
On June 21, I created a Google Map for my DelawareOH365.com travel site for all that happens in Delaware County. As I write this early in the morning on July 17, that single Google Map has recorded more than 8,000 map views. And I’m the only one posting information – and sporadically, I’ll admit – to the site. What if I opened this up to all residents – or fans – of Delaware County to share their favorite points throughout the county? Continue reading »
By Stefanie Hahn
When you work with new agents (or any agents for that matter) one of the constants seems to be that they are looking for ways to get the best of everything, and are trying to get it for free. If I shared with you some of the MacGyver strategies I have seen over the years you would … but you already know.
So when I sit with these agents there are a few constants – the first of which is to get on board with Google. Not the search engine Google (we can discuss the joys of that later) but the super-cool-productivity-tool-creating Google. That’s right; the team at Google is creating all sorts of wonderful stuff to make your business more productive; and best of all they’re giving it all away for free!
Here is a rundown of some of my must-haves from the Google toolkit. There are so many more, but this is a good starter package for you to consider before stepping into the big time:
1. Google Profile – http://www.google.com/profiles
I know I said I wasn’t talking about search, but who honestly doesn’t want to come up on that first page when their name is Googled? We all do – and setting up a Google Profile should be the key to getting you on that coveted first page of results. How? Your name, a small thumbnail photo and a link to your Google Profile will appear at the bottom of the first page of results. As a bonus, you can tie in all of your other sites, social and otherwise, as well as your photos. If you don’t have a Google Profile yet, stop reading this and go set it up … then come back (please)! Continue reading »